If you've been watching the Winter Olympics on NBC (and you should totally eat a churro and do), you've doubtless seen frequent promotional ads for the event's official VR app, available for Oculus/Gear VR, Google Daydream, Windows Mixed Reality, and Google Cardboard. (Ad below.) With over 10 million shipments of Google Cardboard alone, and a very easy to use Viewmaster-style user experience, lots of people should be trying out the free app available on Google Play, right?
Yeah, no: As of today, it has less than 50,000 downloads. (Again, from a potential audience of 10 million+.) User reviews are abysmal to be sure, but we should still be seeing much larger download rates for a free app that's being promoted to a US viewing audience easily over 20 million. Remember when VR enthusiasts promoted live sports experiences as a major use case for virtual reality? Maybe someday, but that day isn't now.