Notable update to the fate of SL Secrets, the user-submitted gossip/slam site which was so divisive and upsetting to many in the SL community, Linden Lab apparently banned its owners from Second Life entirely. In a recent update, co-founder Kesseret announces SL Secrets will soon become Virtual Secrets: "This leaves us open [to[ the opportunity to expand into various other MMOs or virtual worlds that we seem interested in expanding into," she writes there. "This domain will redirect to the new domain when the change happens."
Kesseret tells me this rebranding is not due to Linden Lab hitting them with a trademark infringement suit -- "Nope", she says, when I asked if they received a legal notice -- nor is it due to her recent banning in Second Life:
"[The change] was being thought of before I realized I was banned," she says. "I was actually 'on hold' mid-June according to my e-mails. Being banned just made it easier to give up the SL part. We do not have a Second Life presence anymore."
The real motivation, she says, tracks with a larger trend of other SL-centric media properties away from a strict Second Life focus:
"Seeing Cris move SL Universe to Virtual Verse was another push towards it," Kess tells me. "We might want to expand into virtual worlds or MMOs we are interested in, and having SL in the name doesn't fit with that. Really boring stuff."
She still disputes SL Secrets has much reach as a Second Life-only blog, anyway:
"[A]fter seeing Seraphim's stats you can see why I didn't (and still don't) think we were the most widely read/influential SL-centric blog, aside from the fact that 'no one reads it'."
For the record, in terms of raw pageviews, SL Secrets' known traffic still places it among the top 3 or 5 known Second Life blogs (depending how you define "blog"); then again, to her point, "widely read" is not necessarily the same as "influential", or vice versa.
For now, at least, she says SL Secrets readers, along with her and her co-founder Lourdes Denimore, have been taking this change well:
"Change is the only constant in life," as she puts it. Then adds, perhaps sardonically: "The five folks that read us have commented and been positive."