I was recently talking with the owner of a fairly well-known content brand in Second Life, who shared some jaw-dropping stats with me:
- 200-250 unique users engage with the brand's content on a daily basis
- And from that usage, the brand earns over $5,000 USD a month
And no, I won't say what kind of content the brand is selling, except to say that no, it's not virtual porn. It's notable in iteself that this brand is earning revenue that's equivalent to an upper-middle class income in the US.
But even more than that, it stresses a point that recently occurred to me -- one that will become more and more important as Sansar goes commercial: Based on what we know, it's likely that Second Life content creators -- most of them grass roots developers and small, 1-5 person outfits -- are now making more money from Second Life than Linden Lab, Second Life's actual owner.