Bing! It's the sound your smartphone makes when the system demands your attention, and just as pertinent, the nickname of game industry legend William Gordon, formerly Electronic Arts' Chief Creative Officer, now CPO at venture capitalist giant Kleiner Perkins Caulfield & Byers (KPCB), a board member of mobile game publisher Ngmoco, social game publisher Zynga... and now, also board member at Linden Lab:
“We’re honored to have Bing join our board of directors and work with our team,” said Ebbe Altberg, CEO of Linden Lab. “He’s helped to bring to life some of the most influential entertainment experiences in recent memory, and as we prepare to open Sansar for all creators, his insights, expertise, and counsel will prove invaluable.”
“Linden Lab has a wonderful legacy and future, based on its technical excellence and forward vision,” said Gordon. “Over the past 14 years, Second Life has proven the value of user-created virtual experiences, and enabling people to create their own social VR experiences is a massive opportunity for which no company is better positioned than Linden Lab is with Sansar. I’ve been spending a lot of time working with Ebbe and the team over the past six months, and it’s an exciting time to officially join Linden’s board.”
I can tell you from copious personal experience that corporate press releases are carefully massaged and edited, so it's notable that this is how this press release positions what Bing is bringing to Linden Lab's table:
At KPCB, Gordon works with companies focused on consumer engagement and gamification in industries ranging from education and health to commerce and media.
In fact, Bing is a passionate advocate of gaming systems to drive engagement. So hopefully this means he's going to advocate for adding game systems to both Second Life and now Sansar, something many Linden Lab staff want, but are unable to push forward without more support from management. Because without any game mechanics, Sansar is destined to meet the same fate as SL: