Linden Lab is now reporting Second Life monthly active users as just 800,000 - a figure first mentioned in Kristen French's Wired/Backchannel article last week. That's a significant drop from the last few years: In 2013, Linden Lab reported 1 million monthly actives in SL, it remained that rate in 2014, and then in 2015, Linden Lab CEO Ebbe Altberg put the figure at 900,000 monthly actives. Now they're saying it's 800,000.
Why the drop?
"We've made a number of optimizations to our user acquisition efforts to get more qualified traffic," Linden Lab spokesman Peter Gray tells me. "As a result, though the total number of monthly actives has come down, the number of paying SL users has held steady."
Translating that from online marketing jargon, he means roughly this: