SL Fashion Drama: Over-the-Top, or Just Over-Exposed?
Fashionista blogger Ms. Cajsa Lilliehook has a smart response to my challenge to discuss this topic: "The Second Life fashion scene is infamous for negative interpersonal drama. Do you think it's possible to make it less so, and if so, how?" However, she rejects the premise of my question:
I do not think that the fashion community has more drama than other communities in Second Life... I think the main reason that the fashion community is wrongly judged to be drama-ridden is that more than any other community it has a very public media...
Much more here. She's definitely right that the SL fashion community has an astoundingly huge media footprint. (After all, the top Second Life fashion blog is more influential than the Los Angeles Times' own fashion blog, for God's sake.) She also right that other Second Life sub-communities have their own dramas -- it even breaks out in the Lindens' bug tracking software. ("Have you read the JIRA’s about SL and coding and bugs? The Drama!!!")
That acknowledged (and I say this as someone who tries to write about every aspect of mainstream SL society), I still believe SL fashion is the epicenter of metaverse drama. Of course there's drama potential inherent in all Second Life, where there's emotional investment in our avatars and the sense of inhabiting a shared space. But with SL fashion, this feeling is even further heightened by the fact that the industry is also economically lucrative, with the top creators earning in excess of six figures in US$, and then it's still further elevated by the focus on female beauty, on who is fashionable and pretty, and who is not -- a touchy topic in every reality, for reasons to many and complex too discuss here.
In any case, is there a way to dampen the fires of SL fashion drama? Cajsa notes the high level of participation and esprit de corps fashionistas show contributing to and promoting the Hair Expo and other events that benefit real world non-profits. (There's drama even in those, I can assure you, but it is at least muted.) With even more events like that, I have to think we'd see still less drama.







