O'Clock is a Second Life fashion magazine with a damn clever premise. It follows a single featured avatar through their "day", starting in the morning, with each spread themed around their daily activities. It's an interesting twist on its own, but this month's issue of O'Clock is even more special. Issue number five's highlighted avatar is Matilda Soon, a mature lady who oozes class out of every virtual pore.
Matilda's not the first stylish avatar to take on the chic older woman look, but unlike many of the others she might share the category with Matilda's not too married to her cateye frames and pearls. She dresses the part of an aging Coco Chanel as easily as she slips into trendier, more contemporary galaxy-prints and geometric motifs. In fact one of my favorite spreads in the magazine features Matilda's morning yoga routine, expertly shot without an ounce of farce or comedy.
That's an important aspect of Matilda, too. She's absolutely not a joke, and she's made that abundantly clear: