This thing below is pretty epic, but you'll probably need Chrome or Firefox to see it. It's an interactive, navigable 3D space with a 3D object inside it -- in this case, an animated female avatar. Load and play:
This is the embeddable version of OurBricks, the new project from Linden Lab alum Henrik Bennetsen, which imports COLLADA files into a shareable space on the web. COLLADA means you can share mesh objects made for Second Life, those made in 3D StudioMax, and most other industry-standard 3D software programs. This is so epic, in fact, we must analyze the ways that it is:
As denoted above, OurBricks uses WebGL, which means it'll be standard and pre-installed in current and upcoming versions of Chrome, Firefox, Safari, and eventually even Internet Explorer. This very early Beta version already comes with features that suggest how big this could eventually be: A link to 3D works by the same creator, which suggests a way to foster a user community and a commerce system like Etsy or Deviant Art, but for 3D files. (More on that below.) A Creative Commons-licensing option, which addresses the issue of intellectual property rights in a Net-friendly way. And the final ninja move: An "embed code" option, which makes sharing OurBricks spaces as easy as sharing a YouTube video.
Look closely, and you'll also see a "Save" function, which again, as Henrik explains to me, brings up the e-commerce question: