New World Notes

SL Survey: What's the MOST You Would Pay to Regularly Stream Firestorm on a Browser, to Get High Quality Graphics on Even Low-End Laptops & Smartphones / Tablets?

Project Zero now has a Firestorm option, so you can stream Second Life on a browser using the virtual world's most popular viewer, with an introductory discount price of 5 hours for L$250: Go here quickly to get the special offer.

However, that's not likely to be the price when this option is officially launched -- hence the survey above. What's the MOST you would pay to regularly stream Firestorm on a browser?

Try it out now, and then take the pricing survey! And yes, I'll share the results with Linden Lab, which may or may not impact the final pricing.

BREAKING: Linden Lab Updates Second Life's Official Flickr Group to Leverage ONLY User-Made Images/Video for Future Marketing, Chair Confirms

Originally published on my Patreon

The description and rules to Linden Lab's official Flickr group for Second Life images were recently updated to emphasize that user-made images and video uploaded there may be used in future ad campaigns for Second Life:

By submitting your photos or videos (the “Submissions”) to the Second Life Official Flickr feed of Linden Research, Inc. (the “Company”), you acknowledge and agree to the following terms:

You agree to participate in the Company’s marketing campaigns program  (the “Program”). As a participant of the Program, you hereby grant to the Company a perpetual, worldwide, irrevocable, and cost-free right and license to use, distribute, or sublicense (through multiple levels), and otherwise exploit in any manner whatsoever, all or any portion of your Submissions, for the purposes of marketing, promotion, and/or outreach for and about the Second Life virtual world.

After top SL creator Bars Simpson noticed this change, I confirmed with Linden Lab head Brad Oberwager that the purpose is indeed to leverage SL user-made images for future marketing.

"It is correct that we only want to use Second Life content for future ads," Oberwager just messaged me. "And anyone who wants to submit ads, we will review and test." (Emphasis mine, as it bear emphasizing!)

This Flickr rules update, by the way, was led by SL social media doyenne Strawberry Linden.

This comes after a recent dust-up due to Linden Lab using AI/stock images and videos to A/B various messaging, in preparation for an official campaign, and community members subsequently outraged by the artificial depiction of the virtual world -- especially when there's so much user-created content out there that's far superior.  

"After talking to you about how people feel," Brad explains to me, "I had all our terms reviewed to make sure we did not violate anything if we used Second Life 'stock footage'."

That final point is important:

Watch: Upcoming Firestorm Viewer Comes With Powerful On-Screen Avatar Poser Feature

Courtesy Spooky Pumpkins, owner of the Wraith brand in SL (socials & links here), watch this seriously cool new feature for Firestorm, now available in preview. Explains Spooky:

"If you use their poser, you'll now see a gizmo on each bone... and on-screen selection for the bones. You can legit rotate [bones] from the joint itself ON YOUR SCREEN instead of fiddling with sliders. I don't know if this is on any other version than the newest preview build (beta viewer) which has some issues with the nested menus in the inventory window BUT this poser SLAPS."

It does sure seem slap-tastic! This is currently (and only) available in VERSION 7.1.12.77526 - BETA VIEWER.

More from Wraith's owner on how to get this bet now:

Cajsa's Choices: Tooku Fadlan's Totally Fantastic Second Life Photos

Cajsa Lilliehook covers the best in virtual world screenshot art and digital painting

Tooku Fadlan shot this amazing pic at Luane’s World, a popular photo destination. [SLurl teleport link here] The sunshine beating down on the meadow suggests a hot summer day. The grass is bright green and the sky is blue and all is right with the world. And with this picture. Tooku uses the bikes and fence as a leading line into the picture creating a sense of energy even with everything is stationary. 

For more from Tooku, click here:

What Went Wrong With Horizon Worlds? Former Meta Devs Share Surprising Insights -- And a Solution to Still Save It

Originally published on my Patreon

After writing about Meta’s highly misguided $50 million bounty for developers to create content in Horizon Worlds, a former software engineer at Horizon Worlds reached out to me. They had read my latest book, where I devote a chapter to Meta’s many missteps in trying to build the Metaverse. 

But this engineer had even more surprising details to share.   

By request, I’m keeping their breakdown anonymous, but it rings true to everything other Meta employees past and present have told me, both on the record and off. For good measure, I also just gut checked it with two other developers who have recently quit working on Horizon Worlds. (Meta itself has declined to respond officially to my many requests for comment, beginning in 2023, after my book interview with Zuckerberg fell through.) And at least one of them believe Horizon Worlds can still be saved -- read their solution at the end.

It's an important story to share. For one thing, it helps explain why Horizon Worlds is floundering, with far less active users than Second Life (now 21 years old), let alone VRChat and Rec Room, which are far more popular on Meta’s own Quest headset. Despite billions spent in development and marketing, including a literal Super Bowl ad, Horizon Worlds has roughly 300,000 users, versus Second Life's 500,000.

For another, it helps explain why the Metaverse "failed" in the general public's eye, since most people assume Meta was the leading developer of the technology.

I’ve always believed the fundamental problem is that Meta leadership never truly understood the Metaverse, and simply treated it like a 3D version of Facebook. In interviews for the book, it also became clear to me that most of the people working on Horizon Worlds weren’t themselves experienced or passionate about virtual worlds.

Indeed, in 2022, Meta leadership sent out an internal memo requiring employees to dogfood Horizon Worlds more (i.e. actually play it).

It was actually worse than that, this ex-developer tells me. Required to dogfood their own virtual world, the engineer tells me, many Meta staffers automated their dogfooding:

Favorite Photos from a Whole Huge Flickr Group Shooting Midnight in Paris... in Second Life

Cajsa Lilliehook covers the best in virtual world screenshot art and digital painting

“Midnight in Paris” by Pedro may be the name of this gorgeous, exciting picture of the Eiffel Tower but it’s also the name of the Second Life sim where it was shot and of a Flickr group dedicated to the sim. I love how dynamic this picture is and it is just one of a surfeit of fantastic pics in the Midnight in Paris Flickr group. The sim is extraordinary and the pictures in the group reflect that. [To check out the sim, click here to teleport.]

For more from Paris in Second Life, click here:

 

Linden Lab Hiring Director of Strategic Insights to Help Grow Second Life, Identify Features / Products SLers Actually Use

Linden Lab is now hiring a senior level director in charge of strategic insights:

We are looking for an experienced and analytical professional with deep expertise in leveraging advanced analytics to drive strategic business initiatives and operational efficiency. As the Director, Strategic Insights, you will utilize detailed data analysis, experimentation, statistical modeling, forecasting, and the development of key reporting tools and metrics to guide business decisions.

This is the first senior level hire by Linden Lab since 2021, when the company went in search of a VP of Engineering. And Philip Rosedale returning as CTO, of course.

The actual job description is somewhat vague, so I asked Linden Lab Chair Brad Oberwager for an example of what "strategic insights" would actually entail in this role.

"A hypothetical example would be learning how to make the mobile app better," he tells me. "Analyzing use cases and seeing what residents are using the app to accomplish, and then putting it into strategic planning."

And this is a pretty serious budget outlay for Linden Lab, since the salary is around $250,000/year plus benefits.

"We are investing in creating products that the residents want," Oberwager explains. "The more they use those products, like mobile, the more we invest in them.

The reason they need someone to lead strategic insights is that the features/updates that are most loudly asked for by the existing user community are not necessarily what grows overall usage:

Cajsa's Choices: Great Avatar Group Photos & Powerful Illustrated Poem by Jane Bang

Cajsa Lilliehook covers the best in virtual world screenshot art and digital painting

Jane Bang celebrated her birthday playing Mario Kart with friends. It’s been over five years since I last featured Jane and she is still hanging with friends and having fun in Second Life. The title, “Party Like It’s 1999” takes us back to a time when the scariest thing was Y2K and the songs we loved weren’t played on “oldies” stations. Since that 2019 article, Jane has opened Space Cadet which specializes in poses and pose attachments so there are some vendor pics in her stream but her fun-filled pics continue. 

For more in the life of Jane, click here:

Sannyのおすすめバーチャルワールドニュース : 2025年2月 Sanny Reports For Virtual Japan

Sanny Yoshikawa が、New World Notesのなかから、毎月おすすめのバーチャルワールドニュースを日本語で紹介します

Sanny Yoshikawa covers the monthly virtual world highlights from New World Notes for virtual Japan.

 

 

Anti-AI Backlash in Second Life is Out of Control (Comment of the Week)

There's been a good discussion in last week's post about SL creators debating whether they should use gen AI in their content, with a pro-AI position from "SatanicPanic":

1.If someone prefers not to use a ConvAI bot, they are entirely free to make that decision. Forcing others to conform to this preference, however, infringes on individual autonomy. Technology should remain a personal choice, not a mandate.

2. Prohibiting individuals from using AI tools as part of their creative process is not only absurd but also counterproductive. Such restrictions amount to extreme gatekeeping, stifling innovation and creativity. Many creators rely on AI to streamline their workflows, whether it’s generating textures, brainstorming ideas, or automating repetitive tasks. Denying them access to these tools forces them to waste valuable time and resources on manual alternatives, which could otherwise be spent on refining their craft.

3. Preventing platforms like Second Life from utilizing AI in their development processes is an incredibly short-sighted move. AI has the potential to accelerate development cycles by automating complex processes, analyzing data more efficiently, and enabling developers to focus on higher-level tasks. By rejecting these advancements, the development process becomes unnecessarily slower and more cumbersome, ultimately harming both developers and users.

The behavior of certain anti-AI groups has reached an alarming level of hostility and irrationality. These individuals have turned their opposition into a form of crusade, engaging in online witch hunts to expose anyone suspected of using AI tools. This behavior not only disrupts the lives of creators but also fosters a toxic environment that discourages innovation and collaboration. In many ways, this movement resembles a quasi-religious ideology, complete with its own skewed moral framework that vilifies technological progress.

I fully expect the next meeting for ConvAI bots to be filled with a bunch of protestors, unaware of what they are even talking about.

No word on protestors against ConvAI bots yet but I'm still looking!

I do definitely see some level of hostility around AI that's out of control. For one thing "artificial intelligence" is a broad, broad umbrella that includes applications that have been in virtual worlds for years without any objection.

There are also use cases of gen AI that seem generally non-controversial. When I wrote about the image to 3D mesh AI converter (above), for example, I noted that many SL merchants would find it useful for rapid prototyping purposes. (I.E. "Hey fam, before I go through the trouble of creating/rigging/branding it, would you even want a shoe like this in SL?")

Would anyone be against that use case?

Further, the idea that Gen AI will "take people's jobs" is still far from proven. Like I've pointed out before, the US unemployment rate remains low (though that's changed recently for totally unrelated, Elon-flavored reasons), and Gen AI's promise to make creativity much more rapid and cost effective is very much lacking any substantial examples.

In any case, I'm planning to run a short survey on the topic soon, and am open to suggestions on questions to ask. For instance:

Top 5 Posts Including an Early Look at Nyric a New Gen AI-Amplified Sandbox World, and the Problem With Advertising Second Life With Gen AI

• Seven Spectacular Second Life Artists on Primfeed to Follow
• The Official Star Trek Experience in Second Life Was Cancelled Long Ago, But SL's Cosplay Community Has Lived Long & Prospered Without It
• Since Oscar-winning Flow Was Made on a Low Budget in Blender, Does Hollywood Even Need Gen AI?
• Nyric is an Upcoming Virtual World Blending Gen AI & Human Creativity into a New, Ambitious Subgenre -- I Interview the Lead Dev!
• Seven Spectacular Second Life Artists on Primfeed to Follow
• Linden Lab Chairman Pauses Marketing Second Life After Community Complaints Over A/B Ad Tests With AI/Stock Images -- Here's His Full Statement.

Extraordinary SL Images by Elisha -- Including Two Photographs from Sims Inspired by Paris & Blade Runner!

Cajsa Lilliehook covers the best in virtual world screenshot art and digital painting

Elisha has many extraordinary photos. I found this enigmatic pic from two years ago among her most popular photos. There is something threatening about a stopped vehicle with its lights on in the dark. It could be a scene out of a Coen Brothers film. Or perhaps she is simply looking for a lost contact lens. The title, “an unreliable witness's account of last night's events,” puts it firmly in Coen Brothers territory. 

For more of Elisha’s extraordinary pics, click here:

New on My Patreon: An Ex-Meta Dev Shares Inside Details on What Went Wrong With Horizon Worlds

Why is Horizon Worlds floundering, with far less active users than Second Life, let alone VRChat and Rec Room, which are far more popular on Meta’s own Quest headset? 

After writing about Meta’s highly misguided $50 million bounty for developers to create content in Horizon Worlds, a former software engineer at Horizon Worlds reached out to me. They had read my latest book, where I devote a chapter to Meta’s many missteps in trying to build the Metaverse. 

But this engineer had even more surprising details to share. 

Join my Patreon for free to read it all here.  

Seven Spectacular Second Life Artists on Primfeed to Follow

I loved featuring four favorite artists on Primfeed recently. So much so, here's seven more people who post spectacular images to the Second Life-centric social media platform. Much thanks to  Ghost Harris and Myrdin Sommer for making many recommendations for us to peruse and select from.

Starting above with Natus Janus, whose powerful black and white and shadowy all over images are particularly powerful.

I love the dramatic, emotionally poignant. coming of age images by Dopamine Cloud. The smartphone's glow on her sad face sells it.

Many more beyond the break!

Nyric is an Upcoming Virtual World Blending Gen AI & Human Creativity into a New, Ambitious Subgenre -- I Interview the Lead Dev!

Originally published on my Patreon here

Nyric is an upcoming game (on Steam here, watch the trailer above) that blends sandbox/virtual world creativity, survival/crafting gameplay, and generative AI in an ambitiously fresh way -- so much so, it's almost a new subgenre. ("Minecraft meets Midjourney" might be a fair elevator pitch.) Kayla Comalli, CEO/co-founder of Nyric developer Lovelace Studio, also counts Second Life as an inspiration to Nyric. "We aspire to that level of emergent chaos," as she puts it.

Amid the bubbly hype of gen AI lately, you might have noticed any number of "create your own virtual world with a prompt!" projects, but Nyric takes a decidedly different approach.

"[T]he permutation within each world adds interactive depth to gameplay," Kayla explains. "It’s not just a stylistic sandbox. When players ‘dream up’ their realm (similar to prompting an image in Midjourney), they generate an interactive 3D survival-craft realm with multiple biomes."

This process basically lets players modify the procedural generation of their world:

Since Oscar-winning Flow Was Made on a Low Budget in Blender, Does Hollywood Even Need Gen AI?

In case you missed the Oscars last weekend, the Best Animated Feature award went to Flow, an amazingly beautiful, even heartbreaking movie which beat out big budget entries like Disney/Pixar's Inside Out 2 and Universal Pictures' The Wild Robot.

Even more amazing, Flow was made by a small team of artists using Blender, the free open source 3D platform that a lot of people reading these words already use in their own creative work. (Watch above.)

Film industry concept artist David Southen (previously interviewed here) just made a very good point about Flow versus the many proprietary, heavily VC-funded gen AI platforms like Midjourney and Sora:

The Official Star Trek Experience in Second Life Was Cancelled Long Ago, But SL's Cosplay Community Has Lived Long & Prospered Without It

Cajsa Lilliehook covers the best in virtual world screenshot art and digital painting

Editor's note: Fun fact -- CBS once planned an official Star Trek experience in Second Life, but when that didn’t happen, the SL community went where CBS had not gone before.

Eupalinos Ugajin boldly takes us where no man or thing has gone before -- the sim Japonica. But avatars have been there as well as an orange cat masquerading as a loaf of bread. 

This picture is so whimsical and completely not what I expected with its title riffing on Captain Kirk's famed “Where no one has gone before" line, so I thought I might search for more Star Trek roleplay in Second Life. (I recently saw a promo for Star Trek: Strange New Worlds Season 4 and wondered how I did not know this show existed for three seasons.)

So, there’s no better place to find strange new worlds than Second Life. Let’s look. 

For more SL Trekking, click here:

Linden Lab Chairman Pauses Marketing Second Life After Community Complaints Over A/B Ad Tests With AI/Stock Images -- Here's His Full Statement.

Originally published on Patreon here.

Days after I wrote about the controversial Second Life ads A/B testing various messaging using mock-up Gen AI and stock imagery -- a program Linden Lab head Brad Oberwager told me was paused last week -- some SLers reported still seeing these dummy ads on Facebook.

So today, I asked Oberwager about this.

He insisted to me that the test campaign had indeed been paused, and that if any dummy ads were still visible to people, they were just an artifact of Facebook clearing out the original inventory of the test.

Oberwager then sent along this statement, which I'll quote in full:

Virtual Worlds Museum Seeking VRChat-Fluent Creators to Create Official Hub in VRChat

The Virtual Worlds Museum (which I'm proud to advise for) is building out its network of official hubs across many multiple virtual worlds -- see the whole list here.

We're specifically looking now for a VRChat-skilled creator to build out a hub in that popular platform. This will be a VRChat world with interactive information / history about VRC, virtual worlds in general, and the Virtual World Museum itself.

Interested? Click here to apply! And join the Virtual Worlds Museum Discord here to discuss further.

Cajsa's Choices: Fun, AI-Free SL Photos by Lake Solee-VII

Cajsa Lilliehook covers the best in virtual world screenshot art and digital painting

Lake Solee-VII. shows the power of “less is more” in “Reviviscere.” I imagine more than one person could be brought back to life by this pic, metaphorically of course. Imagine for a moment how she could have framed this, standing against a post or a wall, a full body or three-quarter. Would it be half as interesting? Would it catch your eye or would you page down, just one more fashion pic in a stream of hundreds of new fashion pics every day. But this, this is arresting. It requires a closer look. Pictures of a woman wearing a pair of jeans are a dime a dozen, but this is sui generis. I had to stop. .

For more of Lake’s uniquely fresh vision, click here:

SL Creators Debate Using Gen AI in the Face of Community Controversy (Comment of the Week)

Above: From my 2024 State of the Virtual World Economy report

Last week's guest post by Maxwell Graf on why we need to decide now how to regulate content that uses AI being sold in the SL Marketplace (and beyond) generated some pretty passionate conversation. It came with this additional comment by Max that's also worth highlighting. In it, he talks about the ethical debate his fellow content creators are having among themselves, on whether to use gen AI in their commercial offerings:

My main worry is that people react to my comments as being "Pro AI in SL marketplace" because I'm not. A lot of people f***ing hate AI and I've spoken out on a lot of platforms the reasons I don't intend to sell with it.

A lot of designers I've spoken with over the last few years are going to continue on doing what they do without AI, which is awesome and shows character and principle. As someone once said, "You can't eat principles," which is right; if you own a business you have to compete and SL is very competitive and its going to get harder as people adopt AI as a way to speed up the revenue stream.

Somebody else said, "You can't eat principles, but you can live by them," which better highlights the choice in front of us. If you are in this to compete and make a living or your brand is caught up in the event grind, principles may not continue to supply what you need to survive, but if, like me, you are really only making a few items here and there to satisfy your artistic cravings going forward, then maybe you can live without AI and without sales being a primary goal of what you do.

Other creators however, do have sales as a primary goal, and many have already turned to gen AI to help them expedite their production.

Indeed, in my June 2024 report on the State of the Virtual World Economy On Its 21st Anniversary, I surveyed SL creators, and 1 in 4 reported that they do use generative AI platforms -- with 15% saying that they use it in the direct creation of their SL content, or in both the creation and promotion of it.

And I took that survey almost 12 months ago. If I were to ask the same question now, what do you suppose the breakdown will be?

Speaking of f***ing hating AI, there's now a SL community petition, "A reversal of standing company policy and doctrine on generative Artificial Intelligence", demanding:

Second Life's Strange Connection to Trump's Cryptocurrency Programs

Well, I wish this snarky meme I made last year, explaining Second Life's strange connection to the 2024 presidential election, was quaintly out of date, but that was sadly not to be. In the news from just the last few days, we have:

• Donald Trump Names XRP, SOL, ADA, BTC and ETH as Part of U.S. Crypto Reserve
• Donald Trump-Linked Firm May be Looking to Start NFT and Metaverse Platform

Without the early success of Second Life, it's very likely that these programs -- let alone Trump's re-election in 2024 -- would have never come into being.

As I explained last year when it still seemed like a fun, James Burke-ian, Connections-esque thought experiment:

Top 6 Stories Including: Why Second Life Was (Briefly) Advertised With Gen AI Images & Using VR to Help Induce Inception-esque Lucid Dreams

• Brad Oberwager Explains Why Linden Lab Promoted Second Life With Stock / AI Images -- And Why They've Now Stopped
• Cajsa's Choices: The SL-Based Imagery By "Awesome Fallen" Are Awesome Indeed
• Expert Explains How Using VR Can Help You to Have Lucid Dreams IRL
• Second Life's New AI Character Creator Creates Sharply Divided Community Reaction Related to the Very Nature of the Virtual World
• Raph Koster's Stars Reach Kickstarter Succeeds in One Hour - Including 4 People Who Pledge $10,000 Each to Buy Their Own Planet!
• The Coming of "AI Fast Fashion" in Second Life -- and the Danger of Not Addressing It Now

What to Watch & Read This Weekend: inZOI Early Review, Philip Rosedale on Community Building & PlayerUnknown Makes a Metaverse Platform

This long inZOI playthrough by Rudi Rennkamel (watch above) is from a few months ago, but it's the most thorough I've seen so far. The avatar creation and 3D building system is quite impressive, with some caveats. Unless I missed it, sadly no mention of inZOI's cat god though. 

Brendan "PLAYERUNKNOWN" Greene is making a metaverse platform (something he hinted with a Steam demo last December), and now Edwin Evans-Thirlwell of Rock Paper Shotgun has an in-depth look at his plans.

Such as:

There is certainly a grand design here, but it's more about the role Go Wayback will play in the aforesaid "3D internet" stuff, which I find pretty draining to describe. To recap, Go Wayback is the first of three games that are sort of one big rolling exercise in cultivating the technology for a bunch of "interoperable" gameworlds. As Brendan Greene explained to me after my hands-on, it paves the way for Artemis, which will run on the studio's own Melba engine, with the promise of much larger generated maps and "millions" of players per session. As for the eventual "Game Three" - this, seemingly, will be the capstone for an open-ended network of holodecky fantasies in which people can generate, modify, share and monetise worlds or bits of worlds via means yet to be fully described.

I can't believe people are still saying "3D internet" which is a term from when Nirvana was still touring. But then again, I can't believe people are still talking about web3, which Greene does. Still, the breadth of ambition is impressive.

Finally, there's Philip Rosedale's latest think piece, which also reads like a design document to a new social app (that he's maybe building?):

Brad Oberwager Explains Why Linden Lab Promoted Second Life With Stock / AI Images -- And Why They've Now Stopped.

Originally posted on my Patreon here

UPDATE, March 4: This story continues here.

If you've visited Facebook recently, you may have noticed new official ads for Second Life which incorporate video and images that are AI-generated. (And at least in one case, uses an Adobe Stock image.)

After seeing complaints about this from SL creators on social media on Wednesday night (see some samples below), I reached out to Linden Lab head Brad Oberwager, who spoke with me while standing in the rain outside his Boston hotel during a family trip.

As we spoke, it quickly became clear to me that this was probably an honest mistake -- and clear to Oberwager how upsetting this ad campaign might be to many in the SL community.

These are not official ads for Second Life, he explained, but only A/B tests using mock-up ads, created in preparation for the eventual, actual, official Second Life advertising campaign -- which will, he confirmed with me, only use SL-based content by Second Life creators.

"I'm preparing to spend millions of dollars [promoting Second Life]," as he put it to me. "Until I know what works, every dollar is wasted."

He was actually surprised community members had even seen these A/B tests, because Linden Lab has only spent a very modest amount (i.e. three figures a day) on them.

"We can't guess [on an ad campaign] and hope for the best," he explained. "We're going to run test ads and once we find out what works we'll talk with all the creators", on creating SL-based ads.

"Is it dragons? Is it relationships? We have no idea what works [with SL ads]." He really means it: The ad campaigns they've launched up to now have done nothing to grow the active user base.

But why not just use existing Second Life screenshots and video created by the community for these ads? There's even a promotional clause in Second Life's Terms of Service, granting the company the right to use any user-made content "to advertise, market, and promote [SL]."

On that point, my impression is Linden Lab didn't want to use SLer's content without their permission for an ad. But seeking permission takes quite a lot of time, especially since you technically need to get permission from every single content creator whose work is featured in an image/video, including any creator of the literal sky. (This very dilemma was raised by HarperCollins' lawyers with the cover of my first book!)

"I couldn't test fast enough creating these [ads] in SL", as Oberwager puts it. "I've got to get the best 8-10 messages, then you get the creative."

In other words, he adds: "100% of the actual ads will be Second Life-based. "

So ironically, while apparently trying to be highly respectful of creators' content, Linden Lab went with an approach that's inadvertently made many of them even angrier (see sample below).

In any case, now that the Second Life community has complained about these mock-ups, this A/B test has been halted: