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One-Line Bio

Welcome to New World Notes, the ongoing updates for my books Making a Metaverse That Matters: From Snow Crash & Second Life to A Virtual World Worth Fighting For (Wiley) and The Making of Second Life: Notes From The New World (HarperCollins), and the ever-evolving Metaverse.


With about 100,000-150,000 monthly views, New World Notes (founded in 2006) is the Internet’s longest-running news and culture site devoted to the Metaverse and virtual worlds, frequently cited by The Atlantic, the BBC, the New York Times, Bloomberg, the Washington Post, and other major media sites. As a freelancer who’s written about the culture and business of games, my pieces have been featured in the New York Times, the Wall Street Journal, Wired, The Los Angeles Times, Harper's, Salon, Polygon, Kotaku, and many other outlets.

Along with helping launch and grow several metaverse-related platforms and technologies over the years, I'm also Senior VP of Editorial & Content Strategy at AnyContext, a marketing and communications agency with clients in AI, VR, healthtech, gaming, web3, design, and future forecasting.

Originally from Hawai'i, I'm based in Los Angeles.


For info on becoming a sponsoring partner of New World Notes,read this blog post or contact me directly at wjamesau at gmail dot com.