JR Breed and Kristyn Sinclair
When I first contact JR Breed, he's not sure he wants to talk with me. He's never heard of New World Notes, for one thing, and he's not sure it's worth my time. "I'm just a guy who likes making cars in Second Life and selling my creations. No one special," he insists. "Just your average Joe." But I have to press, because at the moment, JR Breed-- in real life a twentysomething from the American heartland-- has created an SL-based car dealership that's nearly three times as popular as the automotive site backed by a Japanese-based international car conglomerate that earned $39 billion over the last six months.
Produced by The Electric Sheep Company, Nissan's Second Life presence debuted last week, a series of connected islands with a race course and stunt areas, and a witty, building-size vending machine designed to disgorge free Nissans like they were cans of soda. Taken together, it's an impressive, highly polished presence, offering Second Life Residents a chance to engage with a real world brand in a way that's compelling, immersive, and above all, fun.
The thing is, in the days after its premiere, Nissan island had a Traffic ranking of around 8,000. (Analagous to web page views, "Traffic" is the SL metric by which aggregate foot traffic-- the number of feet, and how long those feet stay-- is measured.) It dropped to about 5,000 over the weekend, and currently ranks (as of a few hours ago) at 3925. By contrast, Breed's automotive dealership of custom-made virtual cars has solidly remained at between 10,000-12,000 in Traffic throughout that period.
Which is why, when you search for "Cars" in the Second Life interface, among the first listings you'll find is the "Need 4 Speed" dealership of JR Breed.
Or to be more precise: ~CARS~ Need 4 Speed ~MOTORCYCLES~ vehicles Rides Whips PIMPIN!!