« THE DAWKINS DELUSION | Main | Tateru's Mixed Reality Headcount »

Monday, June 25, 2007


Feed You can follow this conversation by subscribing to the comment feed for this post.


Excellent response to a load of ill-informed vitriol from a publication that should know better.


It's like these big ass companies (Forbes included) just can't be bothered to do their homework before launching into SL. They've got little understanding of the medium and therefore the wrong approach. Then when it doesn't work they decide it's the fault of SL or its users. (And besides, what do all these people have against getting laid anyway?)

Laetizia Coronet

"...what do all these people have against getting laid anyway?"

There's a Bible story (Daniel chapter 13 in the Roman Catholic Bible - other denominations might not have included it) about a girl taking a bath and some elders at the same time drooling over her and condemning her. To say that it's an old story would be an understatement. People love it - and love to condemn it.

Nobody Fugazi

If Wells Fargo licensed the technology, is that a roadblock for opening the servers?



Well, maybe Forbes does not have it wrong at all. I have been in and out of SL and kept up with the changes to the software for many years now and actually my conclusion - my personal conclusion - is that SL is not much better than any pyramid scheme you might start - actually in my opinion it is worse than that because i dont even think SL has any real reason for existing. It was touted as a replacement to the web - a 3D internet - with the ability for people to earn a living and go to work in SL instead etc etc. - and yet from the number of registered accounts there are only a small TINY fraction of people that actually make any money and only 1 or 2 people (maybe 3-4 people) that make six figures.

The whole thing is a waste of time. Glad you are reporting on Forbes articles OUT OF SL and in the RW now.


sorry but not a fan of SL and not convinced it is any good.

Gando Thurston

Regardless of if you think Second Life is worthy, we all should demand better research from journalists, or even bloggers. Don't write with authority about stuff you don't have a clue about - simple.

exSLresident: Interestingly, your arguments about SL are similar to early arguments about the web.

-- no one will make money from it.

-- it's a waste of time.

-- it's all about sex (ok... I added that one).

My conclusion: too early to tell if it will catch on like the web; however, it is already useful for some people -- because people are using it.

And when you start saying things like: out of all the users, only a small number make money, and only a smaller number make six figures... well, that does sound like the web.


That Forbes' article is, as you pointed, uninformed rumbling. But, beside the chopters that crashes into buildings and killing avatars, there remains a question is second life good for marketing. At the moment I'd tell it is not. But it is not the mistake of second life, Linden Lab nor the residents. Most of the "guilt" falls on corporations that, just the same as Forbes, didn't get the feel of the metaverse. It is not the television! The marketing approach in SL should be different if they want to make any results. And, once they got it, it will be for the benefit of both corporations and customers. My two cents about Forbes' article and the marketing in second life: http://metaverse.acidzen.org/2007/corporations-sux-in-second-life Pay attention to reader's comments, a lot of usefull info about residents can be found there. It just take a bit of listening, and that is what successful marketeer starting point always is.


Thank you Mr Thurston for your response. I suppose to a certain extent you are correct in that SL could be similar to the web when it first started.

I do believe that there will be a 3D interactive internet that will replace our current page web (2D structure), but I do not believe it will be SecondLife.

The reason is that SL comes across as a little country ruled by an elite class - the Lindens (whoever they are) and instead of feeling empowered by them, I feel used, abused, and second rate to them - and through the direct actions of the Lindens.

I am not here to complain about them and hope for a solution, I am simply pointing out that web1.0 did not have an oversite body that just seemed so over the top authoritarian.

As for making money in SL, I am pretty sure that the whole thing is more hype than reality. I was ready willing and able to invest 50k into SL for a software program that I would sell to the residents, but the ROI was not there - it cannot be there - SL is still too small.

Sorry for the long post.

Have a good day - and thank you for engaging me in this debate.

Muliana Mills

Regardless of skeptics the simple facts are:

1)people log on to SL
2) companies invest in SL

As long as those continue to grow new business models will emerge. I've been doing market research for awhile now trying to decide if SL is ok for a company to get involved in. In fact it is becase of these reasons:

a) IBM's independent development of it's own metaverse (epredator's blog eightbar or whatever)
d) low risk

Even if the platform turns out to be sh*t what have you, or any coproration really lost? Next to nothing from a corporate standpoint. I know it sounds daunting to the individual investor, but if IBM is doing it you'd better jump on board, because if you don't they'll be ramming it down your throat in two years time.

Your thoughts?

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Your Information

(Name is required. Email address will not be displayed with the comment.)

Making a Metaverse That Matters Wagner James Au ad
Please buy my book!
Thumb Wagner James Au Metaverse book
Wagner James "Hamlet" Au
Wagner James Au Patreon
Equimake 3D virtual world web real time creation
Bad-Unicorn SL builds holdables HUD
Dutchie Evergreen Slideshow 2024
AWE USA discount code
Juicybomb_EEP ad
My book on Goodreads!
Wagner James Au AAE Speakers Metaverse
Request me as a speaker!
Making of Second Life 20th anniversary Wagner James Au Thumb
PC for SL
Recommended PC for SL
Macbook Second Life
Recommended Mac for SL

Classic New World Notes stories:

Woman With Parkinson's Reports Significant Physical Recovery After Using Second Life - Academics Researching (2013)

We're Not Ready For An Era Where People Prefer Virtual Experiences To Real Ones -- But That Era Seems To Be Here (2012)

Sander's Villa: The Man Who Gave His Father A Second Life (2011)

What Rebecca Learned By Being A Second Life Man (2010)

Charles Bristol's Metaverse Blues: 87 Year Old Bluesman Becomes Avatar-Based Musician In Second Life (2009)

Linden Limit Libertarianism: Metaverse community management illustrates the problems with laissez faire governance (2008)

The Husband That Eshi Made: Metaverse artist, grieving for her dead husband, recreates him as an avatar (2008)

Labor Union Protesters Converge On IBM's Metaverse Campus: Leaders Claim Success, 1850 Total Attendees (Including Giant Banana & Talking Triangle) (2007)

All About My Avatar: The story behind amazing strange avatars (2007)

Fighting the Front: When fascists open an HQ in Second Life, chaos and exploding pigs ensue (2007)

Copying a Controversy: Copyright concerns come to the Metaverse via... the CopyBot! (2006)

The Penguin & the Zookeeper: Just another unlikely friendship formed in The Metaverse (2006)

"—And He Rezzed a Crooked House—": Mathematician makes a tesseract in the Metaverse — watch the videos! (2006)

Guarding Darfur: Virtual super heroes rally to protect a real world activist site (2006)

The Skin You're In: How virtual world avatar options expose real world racism (2006)

Making Love: When virtual sex gets real (2005)

Watching the Detectives: How to honeytrap a cheater in the Metaverse (2005)

The Freeform Identity of Eboni Khan: First-hand account of the Black user experience in virtual worlds (2005)

Man on Man and Woman on Woman: Just another gender-bending avatar love story, with a twist (2005)

The Nine Souls of Wilde Cunningham: A collective of severely disabled people share the same avatar (2004)

Falling for Eddie: Two shy artists divided by an ocean literally create a new life for each other (2004)

War of the Jessie Wall: Battle over virtual borders -- and real war in Iraq (2003)

Home for the Homeless: Creating a virtual mansion despite the most challenging circumstances (2003)

Newstex_Author_Badge-Color 240px
JuicyBomb_NWN5 SL blog
Ava Delaney SL Blog
my site ... ... ...