Back in January, Rik Riel predicted a non-profit group would do it, and so it has come to pass: the American Cancer Society's SL Relay for Life has raised well over the Linden Dollar equivalent of $100,000 USD. SL-based academic Aleks Krotoski has powerful thoughts on how this real world organization has succeeded in Second Life where so many others have fallen short:
The SL Relay for Life has consistently offered a template for
successful engagement with the new digital consumer. May it continue to
succeed until we have found a cure.
Glad to see I was proven right by such a worthy cause. Congrats to the hundreds of organizers and zillions of participants!
Posted by: rikomatic | Tuesday, July 31, 2007 at 10:51 AM
Rick I can say I never dreamed we would break into the $100,000 territory this year. It was 100% due to our amazing volunteers. You have got to give Fayandria Foley and her crew all of the credit! She built on a tradition of excellence that Jade Lily and I started 3 years ago.
Posted by: Randy | Thursday, August 09, 2007 at 12:14 PM