How well did real world corporate sites engage the community? Tateru Nino counts the heads...
Site (* Native reality site) |
Est avg hourly visits |
Est avg hourly visits (peak hrs) |
Estimated total weekly visits |
---|---|---|---|
* Phat Cat's Jazzy Blue Lounge | 155 | 176 | 26,160 (up 5%) |
* Independent State of Caledon | 66 | 73 | 11,217 (new) |
* Isle of Lesbos | 51 | 68 | 8,664 (up 6%) |
IBM | 49 | 49 | 8,280 (down 13%) |
The Pond | 38 | 24 | 6,420 (down 6%) |
The L Word | 31 | 31 | 5,316 (down 6%) |
Pontiac | 29 | 37 | 4,944 (down 21%) |
The Weather Channel | 17 | 23 | 2,904 (up 8%) |
Nissan | 15 | 15 | 2,580 (stable) |
ABC Island | 13 | 8.0 | 2,304 (up 7%) |
Microsoft | 13 | 14 | 2,196 (down 9%) |
Playboy | 9.0 | 8.29 | 1,512 (down 14%) |
Virtual Holland | 6.64 | 12 | 1,116 (down 26%) |
Welcome Caledon, home of steam, mad science and manners; Australia's Pond begins drying up; Nissan maintains improved lap times
Nissan has been gaining ground relatively steadily over
the last few weeks, and it's little wonder. We've been checking out Nissan's
current arrangements, and found them to be an excellent example of a
mixed-reality site, as you'll see later today in this week's Mixed Reality Directory. As long as the grid continues to operate smoothly, there
doesn't seem to be any reason why Nissan's site shouldn't continue to attract an
increasing number of visits and maintain those numbers.
By contrast, Coldwell Banker (300), Sun Microsystems (216), Comcast (192), Adidas (192), and Reebok (144) join fizzy drink giant Coca-Cola (36) right at the bottom of the tracked rankings - and for the moment, there's no sign that they're going to lift their game in any significant fashion and seek engagement with the community.
As regular readers will note, we've mixed things up a little this week-- details and commentary after the jump.
Telstra's site The Pond is settling back to previous visitation levels after several weeks of sudden influx caused by television and print media in Australia. (As you can see by this chart from a larger report of real world site traffic I'm currently assembling for clients.)
This popular Australian destination peaked at over 9,000 estimated visitors last month, but is returning to a more usual 6-7,000. The Pond has developed a nascent community, but will likely need more in the way of events or fresh content if it is to grow long-term. Despite the drop in publicity, sister site ABC Island seems to be retaining the increased traffic, with its events programs encouraging many people to return regularly.
Tenth place mixed reality site, Virtual Holland dipped a little this week, but has been trending upwards over time. One small dip doesn't constitute a serious loss in this case, and I - for one - am interested to see how the trend develops in the coming weeks.
This week, we introduce Caledon (pictured) to the headcount. Caledon is large, themed, populated by the devoted and visited by the curious. In a three-dimensional landscape positively minted from wonders, Caledon remains a legend among legends. Desmond Shang's Victorian society of mad science, steampunk and good old fashioned manners and civility continues to grow and to attract more and more visitors, many of whom become residents of this thriving micro-nation.
The native site, Isle of Lesbos, is worth a special mention this week. A completely resident-grow effort, the Isle of Lesbos expanded to two sims earlier this year, and in the four weeks alone has nearly doubled in resident visits from a steady 4,500 to nearly 9,000. Who were the native second and third place this week? You'll have to wait for the full chart on my blog a little after Midnight tonight.
Visit my blog tomorrow for the complete list of ranked sites (mixed and native.)
Tateru Nino counts heads every week for New World Notes. Contact her for more info on her mixed reality reports.
Methodology
Mixed reality sites in this headcount are selected for their prominence, either from publicity or real world name recognition. Sites with consistent low traffic (500 or less weekly) may be dropped in future Headcounts in favor of other sites. We do not count sites with camping chairs, or visitors in the orientation sims, as there seems to be little evidence to suggest that they will become visitors to the parent site - and if they do, we catch them when we headcount the site anyway.
We collect data four times per day for each site at 2am, 8am, 2pm and 8pm (times in SLT/US Pacific) plus/minus 1 hour. For each sample we count the number of people at the site at the time. We average those samples across the week, and then assume that average to hold constant, with each visitor spending a half hour on-site. This methodology does not necessarily include one-time events that generate high traffic missed by our sampling, which we'll make note of whenever possible. Headcounts do not factor in returning visitors, so assume that the total number of unique Residents are likely to be significantly less than the estimated total visits.
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