How well did real world corporate sites engage the community? Tateru Nino counts the heads...
|
Site (* Native reality site) |
Est avg hourly visits |
Est avg hourly visits (peak hrs) |
Estimated total weekly visits |
|---|---|---|---|
| * Phat Cat's Jazzy Blue Lounge | 145 | 158 | 24,372 (stable) |
| * Lost Gardens of Apollo | 87 | 128 | 14,712 (up 8.21%) |
| * New Citizens Incorporated | 81 | 100 | 13,644 (up 11.04%) |
| The Pond | 70 | 42 | 11,808 (up 4.57%) |
| IBM | 47 | 47 | 7,980 (down 2.64%) |
| Pontiac | 31 | 44 | 5,328 (up 7.25%) |
| The L Word | 28 | 35 | 4,824 (up 18.93%) |
| Greenies Home | 26 | 44 | 4,464 (up 13.07%) |
| Nissan | 17 | 13 | 2,868 (stable) |
| The Weather Channel | 16 | 18 | 2,832 (stable) |
| Virtual Holland | 13 | 16 | 2,196 (stable) |
| Microsoft | 10 | 12 | 1,788 (down 19.02%) |
| ABC Island | 9.57 | 10 | 1,608 (down 9.46%) |
The Pond fills and Apollo's Gardens grow; Others recover from grid woes.
Site traffic across the board is recovering from recent problems, though there have still been some technical troubles this week also.
Telstra/Big Pond's
The Pond 
continues to rise this week, edging into territory normally held firm by the top
three native sites in our rankings. If this trend continues (and at this stage,
it looks like it will), the native sites could see their first real competition
for the attention of Second Life Residents.
Second Place mixed-reality site IBM, appears to have mostly have leveled out from a slow slide, though it is down slightly again this week.
After the fold, broadcasting versus bunnies, Microsoft, motion among the bottom rankers, and more.
Australian media darling ABC Island's traffic continues to
tail off after some weeks of decent performance. If this continues it won't be
long before it slips off the top ten, restoring Playboy (1,164)
to tenth place. 
Playboy's own slow decline in traffic in traffic and attention seems
to have stabilized. The ABC brings some top drawer media into Second Life, yet
it only really seems to be the sandbox in the island's Northeast corner that is
actually attracting people.
Microsoft likewise has shown two straight weeks of decline in the battle for Resident attention after a full two months of respectable (though not outstanding) performance. We know they are working on new Second Life properties, there's a Microsoft Xbox Island, and recently, Microsoft Japan Island - but neither of these seem to be ready for public consumption - if, indeed, they are intended to be.
At the ABC Island sandbox, while the unusually named
FredBoggAndHisSiberianMeasle Loon builds boats.
Below the 1,000 visitors per week mark, the best performer is staffing and employment service, Manpower (712), though with only two weeks of data, it's far too early to predict any trends.
The most interesting performance down in the lower ranks is new-technology company Useful Technology (564), who have taken a 161% jump in traffic this week. It could be an anomaly, but Useful Technology recently took on a third island, and are rumored to be working on 'something exciting'. Whether it will excite the Residents of Second Life remains to be seen.
Down at the bottom, we find German apparel company Adidas (120) and their British subsidiary Reebok (156) in their accustomed ground-level positions. It would be nice for them to pull something engaging and interesting out of the magic bag, but that's just not happening. At present there's no sign that they have any more interest in Second Life Residents than the Residents seem to have in them, which seems like an awful waste of an opportunity.
Visit my blog tomorrow for the complete list of ranked sites (mixed and native.)
Tateru Nino is a Second Life consultant and widely-read blogger who counts heads every week for New World Notes. Contact her for more info on her mixed reality reports.
Methodology
Mixed reality sites in this headcount are selected for their prominence, either from publicity or real world name recognition. Sites with consistent low traffic (500 or less weekly) may be dropped in future Headcounts in favor of other sites. We do not count sites with camping chairs, or visitors in the orientation sims, as there seems to be little evidence to suggest that they will become visitors to the parent site - and if they do, we catch them when we headcount the site anyway.
We collect data four times per day for each site at 2am, 8am, 2pm and 8pm (times in SLT/US Pacific) plus/minus 1 hour. For each sample we count the number of people at the site at the time. We average those samples across the week, and then assume that average to hold constant, with each visitor spending a half hour on-site. This methodology does not necessarily include one-time events that generate high traffic missed by our sampling, which we'll make note of whenever possible. Headcounts do not factor in returning visitors, so assume that the total number of unique Residents are likely to be significantly less than the estimated total visits.
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