What you're looking at on the left is a screen capture of a page on the TARR web server. That acronym stands for Trademark Applications and Registrations Retrieval, a site of the US Patent and Trademark office. On the page is a screenshot of Aimee Weber, the avatar who's a longtime star content creator (and whose byline occasionally shows up in New World Notes.) Benjamin Noble, who broke the news last week, has an interview with Aimee here. Note that the registration hasn't been approved yet, as Noble clarifies in the post's comments: "She says there were no challenges during the publication period, so
she’ll get the '®' bling later, as long as she files a Statement of Use." At which point, a Second Life avatar's name and identifying appearance ("The color blue appears in the wings and the hair accessories ", among other listed details) will exist as a legally recognized business trademark by the United States and all its trade partners.
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OMFG! That is great.
Go Aimee, go!!
Posted by: Moebius Overdrive | Monday, September 24, 2007 at 05:10 PM
Ironically, I note that the name "Aimee Weber" appears in John Scalzi's science-fiction novel Old Man's War, as the name of a squad leader in the same platoon as the main character. Will this mean anything to Our Aimee's trademark registration? Probably not; it's just one of those coincidences, I guess.
Posted by: Erbo Evans | Monday, September 24, 2007 at 07:28 PM
Wow! Rock on Aimee! :)
Posted by: Tenshi Vielle | Monday, September 24, 2007 at 07:31 PM
Hehe Aimee beat me to it — I've just trademarked Gwyneth Llewelyn locally in Portugal, a few months ago, and waiting to file an European trademark as well — they're far cheaper than the US ones :)
Posted by: Gwyneth Llewelyn | Tuesday, September 25, 2007 at 05:47 AM
Well, I guess we all know Aimee's real name now....and address...and nationality... That right there seems a significant deterrent to establishing a meatspace presence for an av.
Posted by: Shinji Usobuki | Saturday, September 29, 2007 at 11:09 AM
Congrats to Aimee - just another point of progress in her long outstanding design career.
Now all she needs is to become her own sovereign nation :)
(AimeeBux Designer currency, anyone?)
Posted by: Maxx Monde | Tuesday, October 02, 2007 at 08:30 AM
Aimee did get her trademarks granted last month, but it's not quite as exotic as it's been made out to be. http://www.virtualworldsnews.com/2008/11/second-life-avatar-gets-trademarked.html
Posted by: Latransa Pera | Thursday, December 04, 2008 at 11:13 AM