How well did real world corporate sites engage the community? Tateru Nino counts the heads...
|
Site (* Native reality site) |
Est avg hourly visits |
Est avg hourly visits (peak hrs) |
Estimated total weekly visits |
|---|---|---|---|
| * Phat Cat's Jazzy Blue Lounge | 137 | 158 | 23,160 (stable) |
| * Lost Gardens of Apollo | 83 | 114 | 14,052 (down 3.06%) |
| * City of Lost Angels | 80 | 87 | 13,452 (stable) |
| The Pond | 72 | 40 | 12,252 (stable) |
| IBM | 41 | 41 | 7,032 (up 2.09%) |
| The L Word | 31 | 36 | 5,364 (up 3.23%) |
| Pontiac | 26 | 27 | 4,524 (down 20.46%) |
| Greenies Home | 24 | 32 | 4,152 (stable) |
| The Weather Channel | 17 | 18 | 2,976 (down 12.68%) |
| Nissan | 14 | 8.86 | 2,376 (down 6.16%) |
| Virtual Holland | 14 | 12 | 2,352 (down 7.55%) |
| Playboy | 11 | 5.14 | 1,968 (stable) |
| ABC Island | 9.64 | 9.14 | 1,620 (up 7.14%) |
Lesbian media in front of Pontiac's finest; Greenies: Little aliens living large among the big boys
Above average usage, but a shaky grid seems to have balanced out, leaving most of the sites we monitor not very far different from where we saw them last week, with most of the changes this week being relatively slight.
The largest motion on the top ten was Showtime's media property The L
Word switching places with Pontiac, as Pontiac's
traffic dropped a whopping 20% during the week.
Nissan and Virtual Holland also swapped places this week, but frankly the two sites have been so darn close that it would be surprising not to see them jockeying a little.
Despite the change in management and administrative practices at Phatland traffic there seems to be stabilizing and may even be pitched to rise a little in coming weeks, while Greenies Home - the brobdignagian build from diminutive developers Rezzable - continues to hold it's own against the big boys, week after week.
After the break, we look at some of the big companies scraping the bottom of engagement - Adidas, Dell, Comcast and more.
Among
our losing performers this week are Coldwell
Banker and Cisco Systems, both of which managed an
estimated 576 visits during the week.
Dell (492), NBA (396) and Comcast (384) performed rather less well, but at least people were visiting.
Apparel family Reebok (72) and Adidas (36), you can safely count as functionally deserted. This corporate is justifiably famous for focusing on the enhancement, recognition, placement and image of the brand and simply letting the accumulated cachet flow down to their products. No such strategy seems to be in evidence here, in Second Life.
Visit my blog tomorrow for the complete list of ranked sites (mixed and native.)
Tateru Nino is a Second Life consultant and widely-read blogger who counts heads every week for New World Notes. Contact her for more info on her mixed reality reports.
Pontiac also appeals to Residents as a generalized social and meeting space.
Methodology
Mixed reality sites in this headcount are selected for their prominence, either from publicity or real world name recognition. Sites with consistent low traffic (500 or less weekly) may be dropped in future Headcounts in favor of other sites. We do not count sites with camping chairs, or visitors in the orientation sims, as there seems to be little evidence to suggest that they will become visitors to the parent site - and if they do, we catch them when we headcount the site anyway.
We collect data four times per day for each site at 2am, 8am, 2pm and 8pm (times in SLT/US Pacific) plus/minus 1 hour. For each sample we count the number of people at the site at the time. We average those samples across the week, and then assume that average to hold constant, with each visitor spending a half hour on-site. This methodology does not necessarily include one-time events that generate high traffic missed by our sampling, which we'll make note of whenever possible. Headcounts do not factor in returning visitors, so assume that the total number of unique Residents are likely to be significantly less than the estimated total visits.
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