How well did real world corporate sites engage the community? Tateru Nino counts the heads...
Site (* Native reality site) |
Est avg hourly visits |
Est avg hourly visits (peak hrs) |
Estimated total weekly visits |
---|---|---|---|
* Phat Cat's Jazzy Blue Lounge | 142 | 159 | 23,964 (up 3.47%) |
* Lost Gardens of Apollo | 85 | 109 | 14,412 (up 2.56%) |
* Independent State of Caledon | 77 | 99 | 12,948 (up 2.18%) |
The Pond | 72 | 34 | 12,252 (stable) |
IBM | 44 | 46 | 7,548 (up 7.34%) |
Pontiac | 34 | 42 | 5,736 (up 26.79%) |
The L Word | 29 | 35 | 5,016 (down 6.49%) |
Greenies Home | 26 | 38 | 4,464 (up 7.51%) |
The Weather Channel | 18 | 16 | 3,120 (up 4.84%) |
Nissan | 16 | 16 | 2,808 (up 18.18%) |
Playboy | 14 | 21 | 2,472 (up 25.61%) |
Virtual Holland | 14 | 16 | 2,424 (up 3.06%) |
Microsoft | 7.43 | 8.0 | 1,248 (down 9.57%) |
Good week for virtual cars and Playboy Bunnies
Apparently this last week was a big one for the car sites -
Nissan picked up the lost ground of the previous two weeks with
an 18% rise, apparently signaling a possible return to their slow but steady
growth. Pontiac likewise regained lost ground, recovering all the
ground they lost in the previous week's 20% fall, and once again swapping places
with Showtime's popular media property The L Word.
IBM regains a little lost ground looking to regain its former levels that. Short of any surprising changes, it appears like the site will stabilize somewhere close to 8,000 weekly visits.
Coming up - The Pond, flat; ABC Island, sinking; Playboy getting a rise from Residents.
Telstra/Big Pond's The Pond is remaining flat, with no change at all this week, close to the top three native sites, but not close enough to quite challenge their prominent position. Considering the size and diversity of The Pond's audience, the sudden lack of variation in the results is quite interesting.
Australian Broadcasting Corporation's ABC Island continues declining, falling to 1,188 weekly visits (a fall of 26%), and dropping off the top ten and being replaced Microsoft despite their falling nearly 10% itself.
Virtual Holland, despite small, but
regular gains, hangs on in the top ten - there's not much in the way of
credible competition below number ten, unless ABC Island can find some way to
reverse its decline.
Playboy's sumptuous site, surprisingly perhaps to many, continues to recover from its slump, pulling more and more people into this indulgent, bunny-themed islet. Playing the long game and keeping the island regularly staffed seems to be paying off. There's a lesson to be learned there. A Second Life resident can consume your content within minutes, but staff are a far less exhaustible resource.
Nissan's Sentra continues to draw a steady stream of visitors.
Methodology
Mixed reality sites in this headcount are selected for their prominence, either from publicity or real world name recognition. Sites with consistent low traffic (500 or less weekly) may be dropped in future Headcounts in favor of other sites. We do not count sites with camping chairs, or visitors in the orientation sims, as there seems to be little evidence to suggest that they will become visitors to the parent site - and if they do, we catch them when we headcount the site anyway.
We collect data four times per day for each site at 2am, 8am, 2pm and 8pm (times in SLT/US Pacific) plus/minus 1 hour. For each sample we count the number of people at the site at the time. We average those samples across the week, and then assume that average to hold constant, with each visitor spending a half hour on-site. This methodology does not necessarily include one-time events that generate high traffic missed by our sampling, which we'll make note of whenever possible. Headcounts do not factor in returning visitors, so assume that the total number of unique Residents are likely to be significantly less than the estimated total visits.
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