How well did RL corporate sites engage SL's community? Tateru counts heads...
|
Site |
Est avg hourly visits |
Est avg hourly visits (peak hrs) |
Estimated total weekly visits |
|---|---|---|---|
| The Pond | 64 | 34 | 10,824 (down 7.68%) |
| IBM | 39 | 37 | 6,576 (down 8.05%) |
| The L Word | 30 | 35 | 5,172 (up 4.61%) |
| Greenies Home | 26 | 45 | 4,416 (down 4.91%) |
| Pontiac | 25 | 28 | 4,260 (up 7.90%) |
| The Weather Channel | 16 | 14 | 2,832 (down 3.67%) |
| Playboy | 16 | 16 | 2,724 (down 8.84%) |
| Virtual Holland | 15 | 18 | 2,580 (up 27.22%) |
| Nissan | 14 | 9.71 | 2,484 (down 4.61%) |
| Sun Microsystems | 13 | 14 | 2,232 (up 43.08%) |
Sun surprises - storms the top ten; NBA not apparently anyone's draft pick
As predicted last week, Sun Microsystems has taken tenth place, displacing ABC Island and leaving Microsoft in the dust.
This isn't Sun's first appearance in the top ten, but this time, the industry giant has considerably more lead this time over the nearest competitor (ABC Island, with 1,536 visits). Microsoft dipped a little, managing 1,440 visits for the week.
Whether or not Sun can hang on remains to be seen. Sudden surges can
have this nasty habit of evaporating unless you can hold visitors' interests.
The smart money would see Sun Microsystems dip to around the 2,000 mark next
week - still well ahead of rivals for tenth place.
After the fold, the NBA teaches us a valuable lesson about the bidirectional nature of attention, and The Pond battles a decline in national activity.
This year's NBA season is hotting up, NBA Live 2008 (Electronic Arts) has been in stores for 20 days, NBA news is running hot, and merchandising is doing well - and NBA's Second Life site is down almost 30 percent!
NBA's property scored an estimated 324 visits for the week, and I've got to
wonder what's going on there. Well, it's obvious what's going on there: nothing.
It's the same place it was on opening day, May 1, 2007. The NBA site makes a
fine example of the fact that you can louse up even the hottest property or
franchise by sitting on your hands. 
The
NBA's attention is elsewhere - so it isn't any surprise that the attention of
the residents is likewise elsewhere.
The Pond continues to slide a little this week but is expanding operations, opening new rental slots (residential and commercial both), has a new sim-wide project in the works, and has even more expansion planned. Compared to an overall recent fall in active Australian users, The Pond is doing very well for itself. Holding the top of the list by a significant margin, they've got plenty of wiggle room before they should feel threatened by IBM or The L Word.
Visit my blog tomorrow for the complete list of ranked mixed-reality sites (native sites, you'll see later in the week).
Tateru Nino is a Second Life consultant and widely-read blogger who counts heads every week for New World Notes. Contact her for more info on her mixed reality reports.
Methodology
Mixed reality sites in this headcount are selected for their prominence, either from publicity or real world name recognition. Sites with consistent low traffic (500 or less weekly) may be dropped in future Headcounts in favor of other sites. We do not count sites with camping chairs, or visitors in the orientation sims, as there seems to be little evidence to suggest that they will become visitors to the parent site - and if they do, we catch them when we headcount the site anyway.
We collect data four times per day for each site at 2am, 8am, 2pm and 8pm (times in SLT/US Pacific) plus/minus 1 hour. For each sample we count the number of people at the site at the time. We average those samples across the week, and then assume that average to hold constant, with each visitor spending a half hour on-site. This methodology does not necessarily include one-time events that generate high traffic missed by our sampling, which we'll make note of whenever possible. Headcounts do not factor in returning visitors, so assume that the total number of unique Residents are likely to be significantly less than the estimated total visits.
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