« Second Life User Activity Triples in Under a Year | Main | Reuben Goes Hollywood! »

Monday, November 26, 2007

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Moriash Moreau

The Adidas attempt, among others, always puzzled me. In particular, why sell the promo products, as opposed to giving them away? Total sales of ~US$5,750 would be a king's ransom for the average SL businessperson. To Adidas' marketing arm, it's fiddly small change.

Don't get me wrong, L$50 seems a quite reasonable price for a quality set of av footwear. (I'm assuming, perhaps naively, that folks wouldn't have collectively dropped a million L-bucks if the products weren't reasonably well made by SL fashion standards.) But it doesn't make sense to me for Adidas to bother charging even that. I have hopes that these fees are being passed to some non-Adidas third party in-world. And, if so, more power to them.

But, if not, is there some other reason for a RL megacorp to charge a token fee for promotional virtual goods? Is there some finer point of perceived value that I'm missing? To me, it seems on par with charging for a promotional T-shirt or an advert-laden frisbee at a RL tech convention.

T_S_Kimball

The fee for the shoes may be just their way to simplify item counts; They can just download and scrape the avatar sales records and be able to have a specific count of unique users.

The way to do it nowadays (with html interfaces available) is to have a vendor link to a LAMP site backend, and have the out-of-world database records in real-time to count unique sales.

Even if the vendor is offering free copies, it does not mean that it can't be done in such a way that you can't count them (and more importantly, who has them). Records in both the above cases you'll have the user's 'key' and can start scraping the user profiles (via libsl etc) for demographics.

--TSK

csven

@Moriash - the reason is pretty straightforward: by giving away free content, Adidas could adversely impact the in-world economy and potentially put native SL creators out-of-business (see "Competition Law"). That could result in a backlash against Adidas because what you call a "promotional" item isn't necessarily perceived as such by residents. Users would most likely view it as an effort to turn SL into a marketing space, and that would probably not go over well; perhaps even lead to an exodus which would defeat the purpose of the effort.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Your Information

(Name is required. Email address will not be displayed with the comment.)

Making a Metaverse That Matters Wagner James Au ad
Please buy my book!
Thumb Wagner James Au Metaverse book
Wagner James "Hamlet" Au
Virtual_worlds_museum_NWN
Bad-Unicorn SL builds holdables HUD
AWE USA discount code
Dutchie Evergreen Slideshow 2024
Juicybomb_EEP ad
IMG_2468
My book on Goodreads!
Wagner James Au AAE Speakers Metaverse
Request me as a speaker!
Making of Second Life 20th anniversary Wagner James Au Thumb
my site ... ... ...
PC for SL
Recommended PC for SL
Macbook Second Life
Recommended Mac for SL

Classic New World Notes stories:

Woman With Parkinson's Reports Significant Physical Recovery After Using Second Life - Academics Researching (2013)

We're Not Ready For An Era Where People Prefer Virtual Experiences To Real Ones -- But That Era Seems To Be Here (2012)

Sander's Villa: The Man Who Gave His Father A Second Life (2011)

What Rebecca Learned By Being A Second Life Man (2010)

Charles Bristol's Metaverse Blues: 87 Year Old Bluesman Becomes Avatar-Based Musician In Second Life (2009)

Linden Limit Libertarianism: Metaverse community management illustrates the problems with laissez faire governance (2008)

The Husband That Eshi Made: Metaverse artist, grieving for her dead husband, recreates him as an avatar (2008)

Labor Union Protesters Converge On IBM's Metaverse Campus: Leaders Claim Success, 1850 Total Attendees (Including Giant Banana & Talking Triangle) (2007)

All About My Avatar: The story behind amazing strange avatars (2007)

Fighting the Front: When fascists open an HQ in Second Life, chaos and exploding pigs ensue (2007)

Copying a Controversy: Copyright concerns come to the Metaverse via... the CopyBot! (2006)

The Penguin & the Zookeeper: Just another unlikely friendship formed in The Metaverse (2006)

"—And He Rezzed a Crooked House—": Mathematician makes a tesseract in the Metaverse — watch the videos! (2006)

Guarding Darfur: Virtual super heroes rally to protect a real world activist site (2006)

The Skin You're In: How virtual world avatar options expose real world racism (2006)

Making Love: When virtual sex gets real (2005)

Watching the Detectives: How to honeytrap a cheater in the Metaverse (2005)

The Freeform Identity of Eboni Khan: First-hand account of the Black user experience in virtual worlds (2005)

Man on Man and Woman on Woman: Just another gender-bending avatar love story, with a twist (2005)

The Nine Souls of Wilde Cunningham: A collective of severely disabled people share the same avatar (2004)

Falling for Eddie: Two shy artists divided by an ocean literally create a new life for each other (2004)

War of the Jessie Wall: Battle over virtual borders -- and real war in Iraq (2003)

Home for the Homeless: Creating a virtual mansion despite the most challenging circumstances (2003)

Newstex_Author_Badge-Color 240px
JuicyBomb_NWN5 SL blog
Ava
Ava Delaney SL Blog
Ava