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Wednesday, November 07, 2007


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wrt content creation, that leaves 36.4% in the "Never" category, yes? That's pretty balanced. So rather than characterizing this as a "reverse pyramid", I think under the circumstances it fits the traditional pyramid relatively well when one considers that SL users are probably somewhere in-between just by virtue of using SL. And I see that as a very good thing since it suggests to me a potential trend (as user numbers increase) toward greater acceptance of niche product produced by those who *aren't* in the top 1%.

As for the cybersex numbers, all I can think is, "What will the poor losers on Valleywag do now in order to deflect attention away from their own failings?" I'm sure we'll know soon enough.

Ronald Hennessy

While I have an avatar and I don't do the sexual stuff in SL, don't you think most of those residents are REALLY truthful about their activities? Not everyone likes to admit doing something that might be shameful. I expect those Valleywag tools to spin it in that direction.

Dirk Singer

I agree completely that while sex is clearly a big part of Second Life, it is nowhere near as prevalent as the likes of The Register say it is. (Here's a typical comment)

A lot of people think virtual worlds and Second Life are kind of where the Internet itself was ten years ago - lots of potential, but a medium still in its infancy.

So looking back to the early Internet, as with any new technology / medium, porn fans were enthusiastic early adopters. In 1997,the % of total searches related to sex and porn were around 17%, not far off the 18% mature content figure for SL quoted above.

That's a high number...but far below 50%.

Fast forward to 2005, and even though it's a given that the volume of X rated content increased, as an overall proportion of searches it went down to less than one in twenty.

No doubt as Second Life and other virtual worlds grow, the same will happen here.

For the stats I mention (and a fascinating study on web searches have changed), see

Zoe Compton


I think it's a given that people are going to lie about their sexual activities in Second Life. But it seems to me that that this element of deception probably isn't that big, and certainly isn't big enough to skew the numbers so much. I think that the numbers reflected in the study are probably pretty accurate. And it's good to know, too.

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The most dangerous lyrics search was for Yung Joc and Nitty's song "It's Goin Down," for which 70% of search results were rated red or yellow by McAfee SiteAdvisor. Christina Aguilera's love profession "Ain't No Other Man," came in second with 60% risky results, earning her the title for Most Dangerous Female Video and Most Dangerous Pop Video. Tied with Aguilera for second place overall, Common's "Testify," and Three 6 Mafia's "Stay Fly" also won for Most Dangerous Hip- Hop Video. On average, 36% of lyrics...

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