Model Behavior: Brace's Do's And Don'ts For Fashion Shows

She's glamorous, she's powerful, and she takes no guff, so you better listen up:  New Citizens Inc. founder Brace Coral lays out the etiquette of attending Second Life fashion runway shows.  Particularly fascinating to me is how much of her rules are based on SL's technical limitations.  Brace recommends audience members take off their animation overrides and "check your personal prim count", including prim-heavy hair attachments.  All that's to minimize server lag, because, she says, "The focus is gonna be on the runway, and you can help NOT contribute to the lag and ixnay the wig altogether."  In other words, for the fashion models to look fabulous, the audience must be willing to look less so.  In a snappy follow-up post, she explains the virtual economics behind her advice to "BUY Something!" at the show.  For too long, she says, Residents have treated runway shows as entertainment, when in fact they're promotion events designers put a lot of time and money into.  "Go to a fashion show with the intent to SHOP," she concludes, "Or just stay home. Leave room for the avies that know what the dealyo is."

Comments

[Laetizia Coronet]

Did she read the Etiquette of Treating Potential Customers?

[Princess Ivory]

This is great advice, and applies equally to attending music performances. People get all dressed up in the flexiprim bling bling finery, A/Os, attachments, pets (hey, pets like music too), and various other hoo-haws that they end up creating incredible lag and the musicians cannot move, let alone perform.

But at the same time, if it's a classical music concert, or a punk rock concert, or whatever, people want to wear their coolest stuff. They go there to be seen, as much as to attend the performance. And I can understand that. So it it frustrating that wearing our pretty prim gowns and hair can create such a problem. I wish there was something Linden could do in a future update that would fix this lag problem.

Princess Ivory

[Noirran Marx]

well said Laetizia.

[Gwyneth Llewelyn]

I couldn't resist dispelling a few myths on my own blog ;)

[Tif23]

We are in a web 2.0 era where the audience is as important as the show. Some content creators may want to turn back the clock and go back to the 20th Century, when rapports between creators and consumers were more top-to-bottom; but to my knowledge going back in time is an impossibility, even in a metaverse.

It's a buyer's market out there: SL creators who want to tame their audience will soon find themselves sitting alone on their sims (or, in the best-case scenario, sitting alone with their bots).

[Brace]

I don't think its about taming or training audiences. I know that I've heard complaints for years about people never being able to actually SEE anything at fashion shows.

Top complaint - the lag.

So if my suggestions help you to run a faster and smoother SL, (whether on client or server side *nods to Gwyn's article*) what's not to like?

As for the idea of going to fashion shows with the intent to see whats new in order to then go shop. Umm ok not a new concept!

SL mirrors RL in this this case. We just finished New York Fashion Week RL. Tell me the designers didn't go through all that just to entertain people.

As quoted from my blog post(s) linked here, millions of dollars in sales were riding on each runway presentation from each designer.

While there might not be such high numbers in terms of SL, the concept is exactly the same.

I just don't see how you are supporting your favorite designer by turning up at their show and then not buying anything afterwards.

*shrugs*
-BC