Saint-Gobain in SL: French Multinational Establishes Second Life Presence to Prototype Ecologically Sustainable Products

Here's a project worth keeping an eye on: mirror, glass, and high-performance material manufacturer Saint-Gobain has set up a presence in Second Life through Stonfield InWorld, a French metaverse developer. "[T]he main reason SGG is now in Second Life," Stonfield's blog explains, "is to share ideas and invent their next generation of products with a great focus on sustainable development.  If I read this post right, they'll test market virtual versions of Sain-Gobain products designed to reduce buildings' carbon footprint.  The project is supposed to begin in earnest this September.  Hat tip:  Keystone Bouchard via Dusan Writer.

Comments

[Christophe Hugo]

Am I the only one to be shocked by Saint Gobain's latest inworld advertising campaign, with its heavy use of French President Sarkozy's image?

Well, check by yourself:
http://img159.imageshack.us/img159/7063/saintgobain2008kx3.jpg

[Pierre-Olivier Carles]

@ChristopheHugo : I don't know who's done that build, but it's not from us or our client... By the way, it looks like a fake.

Saint-Gobain Glass' building is here and it's the only of its kind for SGG :
http://slurl.com/secondlife/Ebeoplex/30/116/22

Feel free to get in touch if needed...