« What A Second Life Resident Looks Like: Ms. Falken's Mixed Reality Profile Project | Main | Wikitecture Featured In Architectural Record »

Monday, October 06, 2008


Feed You can follow this conversation by subscribing to the comment feed for this post.

Crap Mariner

I, for one, am thrilled to see the user hours go up in such a manner... it's a sign that bot clients are becoming more and more stable.

So, any way they can share what they've learned from this and make versions for actual active users?

Vlad Bjornson

To compare the stats this way shouldn't you also be subtracting the number of new accounts in May 07? Or is this already reflected in your numbers?

There were approx 900,000 new registrations in May '07, 590,000 Unique new residents.


Hamlet Au

In May 07, they still used to report monthly active users, that's where that number comes from.

Christophe Hugo

Number of users may be going up, but with the RL economic situation, expect in-world spending to go South drastically.

Linden customers will use SL to forget that they are hurting in the RL (e.g., homelessness, 10 to 15% unemployment, the U.S. losing its leadership role, and all those good things coming our way, courtesy of Bush). But they will make sure their wallet stay shut.


lies, damn lies and then LL statistics...they spin a lot of numbers, but hold back the most interesting metrics--new registration conversions.

How many new registrations make it passed one hour of inworld time per month? My guess is like 2-3%. Actually for mass marketing that is okish, but certainly doesn't tell a story about how exciting SL is to non-SL'ers.

If you look at the economic data--actually Aug and Sept ain't bad. The number of people spending money inworld from $10-$1000 total is up a bit. Even total number of people spending inworld is crawling up. And I think our Rezzable sales are consistent with this trend.

But still...big mystery at this point--Sept 1,688 new islands and in general new islands more than 25% of SL total in last 4-5 months--who is buying all these islands?

Mitch Wagner

I'm confused on one point here: Why subtract the new-account creation from the number of logins?

Hamlet Au

Mitch, because the important number is not log-ins per se, but *recurring* log-ins, SL users who are still logging in a month after creating their account. Especially because retention is just 10%, so almost all those new sign-ups never return.

Mitch Wagner

Ah. I see.

Sigmund Leominster

If I were conscientious enough to do it, I'd like to track the "Users Online" figure tha tpops up on the start-up screen of the SL client at, say, midnight EST every day. Then as the weeks go by, see if there is a trend. The "Users Online" figure would work for me as a simple metric that tracks actual in-world presence. If it's going up, good; if it's going down, bad.

Measuring the new accounts is interesting but if I were in business and trying to capture sales of SL widgets, I'd be focusing my efforts (a) on the times when most people were online and (b) wanting to know the size of my customer base from the point of view of actual "feet on the street" so to speak. Sure, some of those "Users Online" could be bots, but I'm betting that the overall bot population will be relatively static (or maybe I'd try to create a "bot-variable" to try to estimate the bot bias).

of course, if there IS a "Users Online By Hour" spreadsheet, please would someone point me to it.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Your Information

(Name is required. Email address will not be displayed with the comment.)

Making a Metaverse That Matters Wagner James Au ad
Please buy my book!
Thumb Wagner James Au Metaverse book
Wagner James "Hamlet" Au
Wagner James Au AAE Speakers Metaverse
Request me as a speaker!
Bad-Unicorn Funny Second Life items
Dutchie slideshow evergreen 04092023
Juicybomb_EEP ad
Making of Second Life 20th anniversary Wagner James Au Thumb
my site ... ... ...

PC/Mac readers recommend for SL:

Classic New World Notes stories:

Linden Limit Libertarianism: Metaverse community management illustrates the problems with laissez faire governance (2008)

The Husband That Eshi Made: Metaverse artist, grieving for her dead husband, recreates him as an avatar (2008)

Labor Union Protesters Converge On IBM's Metaverse Campus: Leaders Claim Success, 1850 Total Attendees (Including Giant Banana & Talking Triangle) (2007)

All About My Avatar: The story behind amazing strange avatars (2007)

Fighting the Front: When fascists open an HQ in Second Life, chaos and exploding pigs ensue (2007)

Copying a Controversy: Copyright concerns come to the Metaverse via... the CopyBot! (2006)

The Penguin & the Zookeeper: Just another unlikely friendship formed in The Metaverse (2006)

"—And He Rezzed a Crooked House—": Mathematician makes a tesseract in the Metaverse — watch the videos! (2006)

Guarding Darfur: Virtual super heroes rally to protect a real world activist site (2006)

The Skin You're In: How virtual world avatar options expose real world racism (2006)

Making Love: When virtual sex gets real (2005)

Watching the Detectives: How to honeytrap a cheater in the Metaverse (2005)

The Freeform Identity of Eboni Khan: First-hand account of the Black user experience in virtual worlds (2005)

Man on Man and Woman on Woman: Just another gender-bending avatar love story, with a twist (2005)

The Nine Souls of Wilde Cunningham: A collective of severely disabled people share the same avatar (2004)

Falling for Eddie: Two shy artists divided by an ocean literally create a new life for each other (2004)

War of the Jessie Wall: Battle over virtual borders -- and real war in Iraq (2003)

Home for the Homeless: Creating a virtual mansion despite the most challenging circumstances (2003)

Newstex_Author_Badge-Color 240px
JuicyBomb_NWN5 SL blog
Ava Delaney SL Blog