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Wednesday, February 18, 2009

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christophe hugo

You should work in marketing, Hamlet.

Oh wait, that's already what you are doing.

derrick

Lets see.
Total Facebook account number 150 million REAL people with REAL info providing demographics

Total SL active account number 50,000 --liberally - most anonymous alts and no true ID info.


drk

Iggy O

We'll see how Offerpal does. I'm not optimistic.

HippiePay, Welfare Island, and The Pharm closed in recent months--they apparently lost money on camping payouts and did not recoup enough commissions from marketing surveys that residents completed.

Maybe Offerpal will have a better model and better security. HippiePay and the other islands tried linking camping rates to the surveys--the more you did, the higher your camping rate.

Worked great for a while, then rumors flew that the survey database at HippiePay had been hacked. I asked one of the owners and never got confirmation. He was a nice guy in SL and RL. It was a shame to see his business fold. His employees were loyal and would not confirm any rumors I'd heard.

I gave one of these survey systems a whirl some time ago--made a hundred Lindens after an hour or so of tedious surveys, in return for tons of spam e-mails from marketers that got dumped into a gmail account I'd set up for that purpose.

But in my experience, it was easy to game the surveys. A common trick, some residents told me, is to provide real addresses of defunct businesses, to avoid junk mail.

I used my favorite locally owned doughnut shop, torn down for a darned McDonald's. I hope that blight on the land enjoys the offers for breast enlargement, pet supplies, and chewing tobacco sent to my avatar.

Hamlet Au

Very interesting, Iggy, someone should blog that. :)

Not sure where you're getting your user figures from, Derrick, 500K active is generally the accepted number. Also, Comscore estimates Facebook usage time averages out to 170 minutes a month, whereas with active SL users, it averages out to... 50 *hours* a month. What's more, most Facebook games with virtual currency have an active user base smaller than SL's. So there's some distinct advantages marketing offers-for-L$ to SL users.

anna gulaev

Problem is, L$ are convertable to cash, and cost cash to acquire, so giving out real amounts of L$ costs real money.

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