
SoftBank, one of Japan's leading mobile phone companies, is selling Second Life avatars as wallpaper personalities -- i.e., idoru. This news comes to us from Japanese language SL news site Second Times, and my brilliant NWN translator Sanny Yoshikawa. "This is the first project of 'AquaEdge'," Sanny tells me. "Usthem Labo works as a talent agency of these virtual idols and Second Life creators will develop them as a real idols. The virtual idols are expected to be exposed in photo books, movies and music." Somewhat calling to mind the idoru envisioned in William Gibson's novel of the same name -- a virtual celebrity crossing several medium.

More info (in Japanese) on Aqua Edge:"As real idols are polished by a fashion coordinator, makeup artists or musicians, virtual idols are also polished by many SL creators," Sanny translates for us. "The goal of this project is making virtual idols with metaverse creators and sending virtual idols to media such as movie, music and photo books." For now, however, SoftBank subscribers can get an SL-based idoru for their mobile phone, a service known as "Virtual Lovely Mobile", which'll run them 300 Yen/month, about USD$3.15 (see screencap, courtesy Sanny.) Image credit: aquaedge.jp