« August's Top Traffic Sites in Second Life (Says Mappa Novus): Jazz, Clubbing, Sex, Romance, Beaches, Gaming | Main | Chestnut's Choices 9/3 - 9/10: An Eclectic Mix of Events - 24 Runway Shows in 24 hours, Philosophical Discussion, Live Electronica Concert and Much, Much More! »

Thursday, September 03, 2009


Feed You can follow this conversation by subscribing to the comment feed for this post.

Dedric Mauriac

What were the overall fees involved in registering a trademark? Did she register a logo as well, or just the name? Is she a US citizen, or did she have to go through additional barriers to go through the process? Is her trademark recognized in other countries?

MadamG Zagato


Each trademark (class) costs $375 if filed via paper filing and $325 if filed online. When registering I personally did not register a logo, but specified the option for "standard character mark" which gives me some room for creativity when displaying my mark since I don't really use an artsy logo. Personally, I would recommend copyrighting any logo artwork with the U.S. Copyright Office if it's unique to your brand for additional documentation and protection. However, that is in 'addition' to and/or seperate from trademarking.

Yes, I am a U.S. Citizen. Anyone having a valid trademark on file with the U.S.P.T.O. may seek registration in any of the countries that have joined the Madrid Protocol by filing a single application, called an "international application," with the International Bureau of the World Property Intellectual Organization, through the USPTO.

In addition, certain countries recognize a United States registration as a basis for filing an application to register a mark in those countries under international treaties. Additonal information can be found here: http://www.uspto.gov/web/trademarks/madrid/madridfaqs.htm as well as here: http://www.wipo.int/madrid/en/

Finally, you can also gain additional protection with the U.S. Customs and Border Patrol which can assist in keeping items with infringing trademarks and copyrights from entering the U.S. (Not much help with SL, but still good to know!) That information can be found here: https://apps.cbp.gov/e-recordations/

Some very basic and well explained information can be found here: http://www.uspto.gov/smallbusiness/trademarks/registering.html

I hope this answers your questions! :)

Korwyn Obscure

However you do not need to have a ® (circle R), which is what you get by registering. As soon as you use a name or logo for 'trade' you have a common trademark and can use the ™ (tm) symbol and have all it entails as protections from it's use.



You have limited rights with common or common law trademarks, but you get them immediatly and they are recognized by law.

LL would still have to remove any invalid use of them if you filed a complaint.

Dedric Mauriac

Wow, thanks for all of that information. Is it a one time fee, or yearly? The price is still a bit out of my reach, but who knows. Maybe some day...


Thanks. So basically I am assuming that I can start saying "Dedric Mauriac(tm)" everywhere, and that's all legal and free so long as no one else has registered it. If I want to take legal action (punitive damages), I would fork over 325 dollars and start to say "Dedric Mauriac(R)".

MadamG Zagato


Federal registration must be renewed every ten years, and additional filings must be filed after five years of continuous use.


I was told by SLX (now XStreetSL) staff that I would need to provide the registration number before any action would be taken to protect my trademark. This was of course before the merger so perhaps their policy has changed.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Your Information

(Name is required. Email address will not be displayed with the comment.)

Making a Metaverse That Matters Wagner James Au ad
Please buy my book!
Thumb Wagner James Au Metaverse book
Wagner James "Hamlet" Au
Valentine Dutchie Second Life gift
Bad-Unicorn Funny Second Life items
Juicybomb_EEP ad
My book on Goodreads!
Wagner James Au AAE Speakers Metaverse
Request me as a speaker!
Making of Second Life 20th anniversary Wagner James Au Thumb
my site ... ... ...
PC for SL
Recommended PC for SL
Macbook Second Life
Recommended Mac for SL

Classic New World Notes stories:

Woman With Parkinson's Reports Significant Physical Recovery After Using Second Life - Academics Researching (2013)

We're Not Ready For An Era Where People Prefer Virtual Experiences To Real Ones -- But That Era Seems To Be Here (2012)

Sander's Villa: The Man Who Gave His Father A Second Life (2011)

What Rebecca Learned By Being A Second Life Man (2010)

Charles Bristol's Metaverse Blues: 87 Year Old Bluesman Becomes Avatar-Based Musician In Second Life (2009)

Linden Limit Libertarianism: Metaverse community management illustrates the problems with laissez faire governance (2008)

The Husband That Eshi Made: Metaverse artist, grieving for her dead husband, recreates him as an avatar (2008)

Labor Union Protesters Converge On IBM's Metaverse Campus: Leaders Claim Success, 1850 Total Attendees (Including Giant Banana & Talking Triangle) (2007)

All About My Avatar: The story behind amazing strange avatars (2007)

Fighting the Front: When fascists open an HQ in Second Life, chaos and exploding pigs ensue (2007)

Copying a Controversy: Copyright concerns come to the Metaverse via... the CopyBot! (2006)

The Penguin & the Zookeeper: Just another unlikely friendship formed in The Metaverse (2006)

"—And He Rezzed a Crooked House—": Mathematician makes a tesseract in the Metaverse — watch the videos! (2006)

Guarding Darfur: Virtual super heroes rally to protect a real world activist site (2006)

The Skin You're In: How virtual world avatar options expose real world racism (2006)

Making Love: When virtual sex gets real (2005)

Watching the Detectives: How to honeytrap a cheater in the Metaverse (2005)

The Freeform Identity of Eboni Khan: First-hand account of the Black user experience in virtual worlds (2005)

Man on Man and Woman on Woman: Just another gender-bending avatar love story, with a twist (2005)

The Nine Souls of Wilde Cunningham: A collective of severely disabled people share the same avatar (2004)

Falling for Eddie: Two shy artists divided by an ocean literally create a new life for each other (2004)

War of the Jessie Wall: Battle over virtual borders -- and real war in Iraq (2003)

Home for the Homeless: Creating a virtual mansion despite the most challenging circumstances (2003)

Newstex_Author_Badge-Color 240px
JuicyBomb_NWN5 SL blog
Ava Delaney SL Blog