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Thursday, October 22, 2009


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Doreen Garrigus

What it means, Hamlet, is that the fashion industry in Second Life is highly competitive and not for the faint of heart. More people try to be clothing designers than designers of any other category of goods. Most of them fail---just like in real life.

I would be really interested in seeing a breakdown of spending in SL, by category. I know that the vast majority of the money I spend is tier. That's $40 US every month, and my tier is not even particularly high. In order to match that spending on clothing, hair, skins, and other avatar accessories, I would have to spend more than L$10,000 a month on that stuff. Nice hair can be bought for L$250. A good skin is about L$1000, give or take. A dress is L$300. Can you imagine what my inventory would look like if I bought L$10,000 worth of avatar accessories and appearance enhancers every month?

Eirik Haefnir

Land costs / tier probably amounts to a very big part of that 80%. Just by the sheer height of those costs.

And I think other than what Doreen already said and what I agree with, I think another reason why 40% of the marketplace equals only 20% of the economy is the huge amount of fashion freebies.

These days it's not that hard to look good in SL without spending even a penny.

Sioban McMahon

I interpreted it differently, Hamlet. Fashion is 40% of what's for sale, but accounts for 20% of the money moving. If I sell dozens of t-shirts, it's still a fraction of money compared to the sale of one parcel of land.

I could be wrong.

Doreen Garrigus

I wasn't even going to get into the freebies. With a little bit of thought and effort, you can put together a beautiful avatar with an extensive wardrobe without spending anything at all.

I also waffled back and forth on the meaning of that statistic. Is fashion 40% of what's for sale by number of items or by dollar value? It would indicate vastly different things.

Arcadia Codesmith

I think Sioban's on the right track... my first thought was that the economy (all monetary transactions) is twice as big as the marketplace (goods for sale).


Interesting article.

I personally have been cutting back on buying in SL. The extra I have all goes towards my tier.

House of Gryphon

I agree with your comment about not being surprised if the real world had a similar ratio.

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