Loco Pocos for Sale: After Earning Mid-Five Figures With the Popular Second Life Avatar Brand, Damien Fate Moves On

Loco Pocos, the extremely popular cartoon animal avatar brand in Second Life, is being put up for sale. Created by longtime SL content creator Damien Fate with the help of his wife Washu Zebrastripe (who he met in SL), the brand has had enormous success since launching two years ago: By Damien's accounting, "Loco Pocos has sold over 10,000 avatars and over 50,000 accessories." With avatars selling for L$350 a piece and accessories going for L$100, that translates to a very impressive US$35,000 gross.

He's putting it up for sale because most of his focus is on Circ.us, a social media advertising house which now employs a number of staffers from the Electric Sheep Company, the metaverse development studio which had its heyday during Second Life's 2007 boom times. "I've been working on artwork for iPhone and web apps mostly," Damien tells me, "with a little bit of machinima thrown in. It's kept me quite busy and taken me a few steps away from SL, so if that ever fails I won't have all my eggs in the one basket." So Damien's move answers two questions: How successful can a cartoon avatar brand in Second Life be?, and, Whatever happened to folks with the Electric Sheep Company?

And that's why the Loco Pocos of Second Life are for sale. Proceeds will almost certainly go to the care and feeding of Linden. No, not Linden Lab, but baby Linden, the boy Washu and Damien welcomed into their family last year, and named in honor of the company that helped bring them together.

Hat tip: Toady Nakamura. LOLBaby macro by Hamlet.

Comments

[ColeMarie Soleil]

Damien Fate is one of my favorite content creators in SL. His builds have always been unique and fun. Loco Pocos are some of my favorite toys to pull out XD Anyway... this wasn't that important but XD I <3 Damien

[Damien Fate]

I just want to say that I did not make the subtitled image of Linden. Whether or not Loco Pocos as a business is sold to a new owner has no bearing on Linden's education.

[ColeMarie Soleil]

Hahahaha Damien XD

[Loraan Fierrens]

The Loco Pocos avatars are great: they're cute, and they're really well crafted artistically and technically. Damien and Washu put real work and polish into Loco Pocos and deserve every penny they get out of the project. I had noticed that things were looking a little quiet on Loco Pocos Island lately, but I was hoping that Damien was just having a little too much fun with mesh over on the beta grid. Here's wishing you all success, Damien!

[Hamlet Au]

Yes, I made the LOLBaby Linden Macro, Linden's parents had nothing to do with it. But wouldn't it be cool if Loco Pocos *did* put him through college?

[Shipwrecked]

pfft you don't even need college to be educated anymore and it seems more and more companies are willing to take on people who lack "college credentials." There are plenty of venues to learn real, unaltered, facts of history and human development.

[Arcadia Codesmith]

College is the best defense against the type of people who would much rather have an uneducated population to exploit.

I never met Damien, but Washu's a sweetheart and I wish them both nothing but the best in all their endeavors.

[Shipwrecked]

I am in no way saying not to go to college, or to run around uneducated. I was simply saying that in this century, with the internet and a plethora of information at our fingertips *and* professors posting lessons online for the general public to access...... Yeah