Loco Pocos, the extremely popular cartoon animal avatar brand in Second Life, is being put up for sale. Created by longtime SL content creator Damien Fate with the help of his wife Washu Zebrastripe (who he met in SL), the brand has had enormous success since launching two years ago: By Damien's accounting, "Loco Pocos has sold over 10,000 avatars and over 50,000 accessories." With avatars selling for L$350 a piece and accessories going for L$100, that translates to a very impressive US$35,000 gross.
He's putting it up for sale because most of his focus is on Circ.us, a social media advertising house which now employs a number of staffers from the Electric Sheep Company, the metaverse development studio which had its heyday during Second Life's 2007 boom times. "I've been working on artwork for iPhone and web apps mostly," Damien tells me, "with a little bit of machinima thrown in. It's kept me quite busy and taken me a few steps away from SL, so if that ever fails I won't have all my eggs in the one basket." So Damien's move answers two questions: How successful can a cartoon avatar brand in Second Life be?, and, Whatever happened to folks with the Electric Sheep Company?
And that's why the Loco Pocos of Second Life are for sale. Proceeds will almost certainly go to the care and feeding of Linden. No, not Linden Lab, but baby Linden, the boy Washu and Damien welcomed into their family last year, and named in honor of the company that helped bring them together.
Hat tip: Toady Nakamura. LOLBaby macro by Hamlet.