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Wednesday, January 12, 2011


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Eggy Lippmann

I'm afraid I must point out a small incorrection: the game only cost 10 euros for the majority of users (Alpha). It has been only recently that the price increased to 14.95
It's still a shitload of money. If I were Notch I would simply stuff it in the bank and live off the interest.

Nyoko Salome

;0 anyone wanna buy a chicken? :)

Arcadia Codesmith

Well, Angry Birds has about seven times as many paying players.

I'm not saying that to knock Minecraft (thanks ever so much for getting me addicted, Hamlet), but as a potential explanation of why it's in the mainstream blind spot.

To be honest, under the radar may be the best position for Minecraft at the moment, at least until it's officially out of Beta. The hype cycle is a fickle thing.


If I could invent a product that got a million paying customers, and do it without having to endure a major media hypestorm, I would consider myself a very fortunate person indeed.

Hamlet Au

Arcadia, that's a good point about Angry Birds, which definitely has more players. At the same time, according to the NYT, the game's only made $8 million so far:


By contrast, Notch has grossed something like $15-20 million in under a year. Angry Birds is a great game, they do deserve a lot of coverage, but it's really weird Minecraft so far has gotten little to none in the mainstream press.

CronoCloud Creeggan

It's easy to see why Angry Birds gets buzz and Minecraft doesn't, take a look at the platforms Angry Birds is on:

iOS, Maemo (Nokia N900), Palm webOS, Android, Symbian^3, PSP/PlayStation 3, Windows, Mac OS X

Notice the first one is iOS, considering how the Apple Reality Distortion Field adds hype to things what else would you expect.

Angry Birds is also an easily understandable Puzzle game, Minecraft is not.

The Minecraft website tells users to go to outside forums or IRC for info, it is very non-nerd unfriendly and I had to go to Wikipedia to find out what platforms it runs on. The Free version of Minecraft is not updated. It's like Dwarf Fortress or Nethack...something for the most hardcore of nerds.

Rob Dawg

Blizzard is another company that may have had a little more advertising but not too much more. A few Superbowls ago they only had close to 4 commercials which is very little compared to their popularity. But not to long ago I remember a time where I would maybe overhear Warcraft and was aware of it but only on a subconscious level.Now most people know about it but really their advertising is very minimal for 11-12 million players.


I play Minecraft at least every other day. I had never heard of Angry Birds until three days ago.

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