Aurasma is an augmented reality app for iOS and Android that integrates 3D virtual experiences into everyday objects which show up on your smartphone's camera, and it looks pretty cool. Watch:
Hat tip Douglas Story. Just as cool, the app lets you create your own augmented reality assets, which are ably demonstrated below by Eric Rice (who SL vets may remember by his avatar name, Spin Martin). As Eric shows, the applications are not just virtual world-ish, but very real:
Imagine a reality where the objects and locations you pass might contain deeper information like this (or just as often, flights of fancy) which you can see the moment you point your phone at them.
While the "connect computer data to a photo" is a neat step, except for me wanting advertisers to pump yet even more advertisements at me (because I can't get enough in TV, radio, newspapers, toilet roll dispensors), I cannot imagine why anyone would want to run such an app on their phone in the first place. Other than ads, does this do anything for the user who pays for the datalink and the phone?
Posted by: shockwave yareach | Tuesday, January 17, 2012 at 06:49 AM