How to Handle PR Crises on the Virtual Community of Reddit

"Game Company Addresses Epic PR Failure on Reddit" is my latest article for The CMO Site edited by my pal Mitch Wagner, and as the title suggests, it's about the PR disaster recently experienced by videogame company N-Control (you know, the one which involved the immortal words "I wwebsite as on the internet when you were a sperm”), which was exacerbated but then largely managed on the virtual community of Reddit. I've become quite fascinated with Reddit in recent months -- with its pseudonymous accounts and user-generated content, it's almost like a web and text-based Second Life, one that's become very influential on the larger Internet. Read the article here, and if you're so inspired, please create a free CMO account to join the conversation there.