« Enter a 48 Hour Machinima Contest Head Judged by Star Wars FX Creator (UPDATED) | Main | Second Life Ad & Homepage Visuals Finally Improve... Mostly »

Wednesday, March 21, 2012


Feed You can follow this conversation by subscribing to the comment feed for this post.

Ciaran Laval

There's a well known third party forum, which carries adverts for SL users, they recommend that your banner adverts lead to a website instead of a SLURL, probably for the same reasons you've identified.

shockwave yareach

That's because we may be on our laptops, cellphones, small computer, library computer with no client, netbook, or just don't feel like going to SL at that moment. Why should I have to log into SL to read some blog post? SL has a few strengths, but RSS reader is not one of them.

Whereas to use the SLURL, we have to be at the computer we have our clients residing upon. I don't know how many computers I access in a day's time, but I know that the number is FAR higher than the ONE computer I have my SL client on.

Ajax Manatiso

I never click SLURLs because they want to launch the LL official client, and I am using a TPV -- as simple as that.

Kim Anubis

I read NWN on an iPad, and not even in a web browser, but in a specialized newsreader app. No point in clicking on a SLURL from here.

Account Deleted

Well, that's not a suprise to me.

The main reason is probably the one you have pointed out: you don't want to interrupt your experience by launching a heavy 3D client

The second main reason is probably the one Ajax pointed out: it lauches the LL official client and many users prefer a TPV.

That's why I became used to make a machimina about the subject I want to discuss, upload it to YouTube and embed it in the webpage. This way, the user not only read about it but has enough of the experience without having to leave the Web and go inworld.

Pussycat Catnap

People go into SL to play the game.

If you gave me 'WoWrls' that loaded up item repair vendor, profession trainers, or dungeon queueing from my browser...
- I'd probably click on it a -LOT- less than I would the link next to it to some page on the World of Warcraft website.

This seems pretty obvious to me, and I wonder why it surprises anyone.

Ciaran Laval

If LL would let us have group and parcel pages along with our user profiles, then some of this traffic could be directed to their site.

I'm thinking here along the lines of Facebook and Google + pages, which give scope to describe places in a web browser.

Indigo Mertel

I am not surprised. And this is why Linden Lab should seriously consider enhancing groups with a web interface as I advocated time ago: http://bit.ly/otlKJp

Think of the advantages of having a mini forum integrated in a group as I explain in my post. It can be a great tool for all those groups which offer support for services or products. It can be much needed repositories of information (FAQs, file libraries, etc). Overall, web enabled forums can be great promotional tools for content creators, while Linden Lab can benefit for the extra exposure given by all the content available on the web. It can be the perfect showcase of the vast amount of activities and topics covered in Second Life.

If Linden Lab made web-enabled groups a perk for Premium members, that would *really* add value to Premium accounts

Nalates Urriah

Shockwave, Ajax, and I skip clicking SLURL’s for similar reasons. I will right click SLURL’s and save them in the Notepad for later use. Bit.ly doesn’t track that. Google Analytics has click tracking. I’ve never looked to see if it distinguishes right-clicks.

The SLURL going to the wrong viewer is a common problem. Unless one takes deliberate action the SLURL uses the last viewer installed. Some viewer installs give you a choice change SLURL handling. The main SL Viewer does not. Since I often have a project viewer installed last, I seldom want a SLURL click to fire up the project viewer. I’ll right-click copy the URL and paste it into the location bar in the top of the viewer.

Back in the Emerald days I actually figured out how to change the core Windows settings to use the viewer of my choice. Also Firefox and Chrome can be set to use any SL capable viewer with SLURL’s and over ride the Windows settings. But, it is a pain to change once set. With viewer names like Firestorm, Firestorm-Beta, Firestorm-Release, etc. changing frequently, changing the browser SLURL association becomes a tedious task. So, I forego setting it in the browsers. I prefer the freedom to easily change my mind.

See: http://blog.nalates.net/2010/07/27/emerald-viewer-vs-slurl/

foneco zuzu

Here i use Slurs:
On Second Life, i had to set up my Tpv but now i can use them as well!
Of course i can only use them if im at home, in front of my computer, so right now, on my work 1, i can't even try them!

Ann Otoole InSL

Because nobody wants to click slurls. People who actually use SL and know the clients know why.


Launching the client aside -
Who's reading this blog?
Very rarely do I see any references to small obscure events/places that I've never heard of. If it's a reblog then I want to go to the source and any slurls I`ll be hitting will be from that blog/site.
Chances are, if your readership is made up of mostly engaged and longish SLusers then they already have LMs or know how to open map and type in the SIM name or use search. Yes, sometimes search actually works.
I hit slurls all the time from blogs for small unknown stores. But when clicking advertising a slurl is a turnoff, I want a webpage.


I *never* ever ever click SLURLs, because as others have said, they don't launch the right viewer.

But that doesn't mean I don't visit them -- I just right click, copy link, paste it into SL chat and use it there.

Or, sometimes, I just forget the SLURL entirely and find it easier to go to the place through in-world search.

You just can't reliably measure SLURL clickthroughs like with regular URLs.

Hamlet Au

But the clickthrough the bitly counts is to the SL map, not the client launch button. If people wanted to copy the SLurl, they could just get it from the map page that comes up, but they don't even get that far.

Wait What?

Hamlet cites - "What does this mean? For New World Notes readers, it strongly suggests this: You are generally more interested in visiting websites with content about SL (and other virtual world/gaming/tech) than visiting SL itself"

I'd say its more likely "You are generally more interested in getting paid 1kl for doing a survey than launching SL because you may be reading this at a time when you can't log inworld/are already logged inworld and prolly having pixelsecks/don't feel like logging inworld at the moment." I know that I took that survey here at work.

Hitomi Tiponi

I never click SLURLs because it never seems to work for me - I just make a note and visit some time later.

Amanda Dallin

"But the clickthrough the bitly counts is to the SL map, not the client launch button. If people wanted to copy the SLurl, they could just get it from the map page that comes up, but they don't even get that far."

There's no need to go that far when you can right click and copy the original SLURL. I do that all the time. Your conclusions in the original article is based on incomplete information.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Your Information

(Name is required. Email address will not be displayed with the comment.)

Wagner James Au
Wagner James "Hamlet" Au
Dutchie 0223 Masssage table Slideshow
my site ... ... ...

PC/Mac readers recommend for SL:

Classic New World Notes stories:

Linden Limit Libertarianism: Metaverse community management illustrates the problems with laissez faire governance (2008)

The Husband That Eshi Made: Metaverse artist, grieving for her dead husband, recreates him as an avatar (2008)

Labor Union Protesters Converge On IBM's Metaverse Campus: Leaders Claim Success, 1850 Total Attendees (Including Giant Banana & Talking Triangle) (2007)

All About My Avatar: The story behind amazing strange avatars (2007)

Fighting the Front: When fascists open an HQ in Second Life, chaos and exploding pigs ensue (2007)

Copying a Controversy: Copyright concerns come to the Metaverse via... the CopyBot! (2006)

The Penguin & the Zookeeper: Just another unlikely friendship formed in The Metaverse (2006)

"—And He Rezzed a Crooked House—": Mathematician makes a tesseract in the Metaverse — watch the videos! (2006)

Guarding Darfur: Virtual super heroes rally to protect a real world activist site (2006)

The Skin You're In: How virtual world avatar options expose real world racism (2006)

Making Love: When virtual sex gets real (2005)

Watching the Detectives: How to honeytrap a cheater in the Metaverse (2005)

The Freeform Identity of Eboni Khan: First-hand account of the Black user experience in virtual worlds (2005)

Man on Man and Woman on Woman: Just another gender-bending avatar love story, with a twist (2005)

The Nine Souls of Wilde Cunningham: A collective of severely disabled people share the same avatar (2004)

Falling for Eddie: Two shy artists divided by an ocean literally create a new life for each other (2004)

War of the Jessie Wall: Battle over virtual borders -- and real war in Iraq (2003)

Home for the Homeless: Creating a virtual mansion despite the most challenging circumstances (2003)

Newstex_Author_Badge-Color 240px