« Guild Wars 2: The 1st MMO to Get Avatar Individuality Right | Main | Top Ten New World Notes Posts from Last Week »

Friday, April 27, 2012

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Arcadia Codesmith

Frankly, the most interesting entries out there at the moment are those with no marketing and rudimentary monetization.

Zynga's been doing a bang-up job innoculating the player population against the "operant conditioning as game" model".

Meanwhile, Star Wars: The Old Republic is suffering the bitter backlash of marketing overhype, and it seems as if Guild Wars 2 may be looking at the same fate.

Lessons learned: don't build your game around an abusive revenue model, and don't let marketing oversell you as the best thing since sliced bread when you're not (and you're probably not).

Instead, if you want a game you can point at and be proud of twenty or thirty years down the road, focus your resources on building a solid community, listen to the community, deliver for the community, and let them be your enthusiastic volunteer marketers.

Adeon Writer

Minecraft I think is a great example of that, the game has never been officially advertised in any form, it's entire popularity was spread by word of mouth. The only hype you get are from actual players.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Your Information

(Name is required. Email address will not be displayed with the comment.)

Wagner James Au
Sinespace virtual world Unity free home
Ample Avi  SL avatars
Tableau_SL_Nylon_pinkney
Click to visit Nylon Pinkey's many fashion brands in Second Life: Nylon Outfitters, Golden Years, Wrigglesworth Residence, Yummy, and Art Nails
my site ... ... ...