Ever Advertised Your Virtual World Content on Facebook?

I'm experimenting with an ad for New World Notes on Facebook, which you likely won't see even if you're on the social network -- that's because the Facebook advertising platform allows you to target your intended audience in an extremely granular way. So as you can see in the screen capture at left, taken from the platform's preview page, I'm directing the ad for NWN at Facebook users who've expressed an interest in Second Life by liking the popular official page of the same name (with 250K+ members) but who are not connected to the somewhat (OK much) less popular New World Notes page on Facebook, and who are from countries with the most SL users. (Not quite sure why that enables me to connect with only around 30K Facebook users, but at least I know they're well targeted.) I'm paying per click, as opposed to impression, so I only pay Facebook if someone actually goes from Zuckerberg land to this blog you're reading right now. Results when I get them.

Any other SL content creators tried this advertising method?

I imagine it would be quite useful for, say, fashion creators. For example: If you had a 60's retro style line, you could target Facebook users who are female who are connected to the Second Life page who are also connected to the Mad Men Facebook page.

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[Salazar Jack]

I did try this when I was promoting last year’s ArcheoExpo. Here is a screen grab of my results when it was about 4/5ths of the way through the campaign. http://homepage.mac.com/salazarjack/images/ArcheoExpo2011FacebookAd0620111.gif

[allfrog]

40 bucks for 76 clicks?
sell google now...

[Frans]

Hamlet, why do you have this limit: "Whose Friends are already connected to New World Notes". That's probably the biggest limiting factor.

[Hamlet Au]

Ack, Frans, that's a very good point, I should tweak that setting -- thanks!

[Dizzy Banjo]

I have experimented with FB ads for content in SL a bit. I actually used it as a case study of how to explain something difficult to explain in a small ad space ( later took those learnings for app ads )

I find FB ads expensive and low CTR for bids which I can afford. I only got around 150 clicks and spent around £10 I think. I tracked it through a bit.ly to check the stats and they were ok. Sales were very poor during the period.

However I was pointing to a SL Marketplace page - which I think accounts for the poor conversion rate to sales I saw. For the interactive music products I was selling I would need to have live demos. I may try a SLURL link at some point.

[Frans]

Hamlet how did removing that limit change your audience?

[Hamlet Au]

Yeah totally, over 150K people -- thanks, dude!