"How to Advertise on Reddit" is my latest article for The CMO Site, edited by Mitch Wagner, about all the interesting nuances needed for marketing on everyone's favorite content submission site without being ignored or coming across as a Spamming jerk. Sample:
While sponsored links have a slightly different color, they come with a user comment thread, just like any other user-submitted Reddit link. This is where Reddit's uniqueness as an advertising platform comes through, because advertisers can and often do participate in these threads, directly responding to Redditor feedback about their ads. "There's nothing more engaging than asking a question in the context of an ad and having it answered [by the advertiser]," argues [Reddit General Manager Erik] Martin.
Read the rest here -- hope you create a free CMO Site account and join the conversation with me, Mitch, and everyone else there.
Test -- comments were off, but seem to on now?
Posted by: Hamlet Au | Monday, May 07, 2012 at 12:29 PM
Im wondering if theyre cheaper to advertize on than Google
Posted by: The Hand | Sunday, October 14, 2012 at 10:04 AM