SL Social Network: Less Than 100K Users, Says Google

So I wondered last week how many people are actually using my.secondlife.com, the internal SL social network, on a regular basis, and here's a pretty good estimate: According to Google Ad Planner, the site gets about 84K monthly visitors, with 32K of those from the US. Yes yes, a site user is not the same as a registered user with their own profile and such, and so the number of people actually using the social network to post updates and such is likely less than 84K. (Significantly less, I'd wager.) That said, traffic approaching 100K is pretty good, especially if you assume the active, meaningful Second Life userbase is probably 400K monthly uniques. So overall, it's not a bad idea to create a my.secondlife.com profile of your own, especially if you're an SL content creator. In which case, follow Cajsa's advice.

Then again, if you take Google's numbers to be reliable, you probably don't want to spend too much time doing so:

Average visitor time on my.secondlife.com is 7:10 to 8:40 minutes, which seems pretty good. Then again, Plurk, a social network uniquely popular with SLers, has visitor times in the 10:40 to 11:40 range.

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Comments

[shockwave yareach]

Is that 84K visits, or 84K users? One user seeing 10 pages a day would bring that down to 8.4K. And if they look around every other day, that's only 560 people actually using it.

I can get more then 560 people to sign up for free samples of Asparagus ice cream.

[shockwave yareach]

Ah, nevermind. I just went by what was said rather than look at the raw data. 1.8M pagehits, okay, that's quite a bit different.

[Pussycat Catnap]

That's actually pretty strong news for the success of the site given the size of SL.

This means it has become a very key part of the SL community, and tells me I need to ramp up my presence on it.

[Tali]

my.secondlife.com isn't just "the internal SL social network". It is the domain which hosts the profiles, as referenced by the inworld profile view.

So the other way to look at this is that - somewhat surprisingly, really - by far the majority of users don't even look at profiles.

[Geo Meek]

And life gos on...

[Scarp Godenot]

Why would anyone use it? It is completely useless. All they succeeded in doing was clutter up the first page of a profile view.

In a world of Luxury cars who is going to use a tricycle for their traveling needs?

Seriously, this was a loser from day freaking one. Everyone I know tried it an average of 1 time. They posted something. Got zero response and said "meh".

[Stone Semyorka]

I'm behind the eight ball here. I didn't realize until now that my.secondlife.com is anything but the web home of SL resident profiles. I went there just now to see what else there is and found a string of comments mostly by people I never have heard of. I see names from my friends list in followers, but no one I know in the trending list. It raises the question of trending when, where, why and how? How come LL doesn't try to orient us toward this service? There's not even a help button on the page to explain things.

[Kadah Coba]

Ad based tracking is inaccurate. I think it might be including every web profile lookup as well, which is any profile viewed on Viewer3, and that's likely roughly as many people that use V3 regularly.

[Gidge Uriza]

I just want some of that asparagus flavored ice cream.

[Steve]

A lot of people didn´t really understand what the social network is good for and use it to send one another messages. Then there is a lot of people that can´t really use it, because they still use Phoenix. I have 400 friends on my list and am posting a lot myself. Since a lot of my friends have business, I didn´t really understand why they don´t use that channel to get the word out. But for a few weeks now, I see a huge increase in usage. More and more people start posting stuff and start "loving" and commenting. Now I get about 20-30 messages in my feed per day.