"How to Be a Redditor Without Being a Weasel" is my latest post for The CMO Site, edited by fellow SL journalism alum Mitch Wagner, and as you might have guessed, it's advice for marketers and advertisers on promoting their products and brands on the massive content sharing site, without alienating the community. The main points:
- Be a Redditor first, a marketer third
- Find the right Subreddit
- Put your product in a story with a punchline
Please join the CMO conversation with Mitch and me and many other here. Generally speaking I think the advice is pretty applicable to other virtual communities; back during the hype wave, I wrote a similar post about real life marketing in Second Life for GigaOM. Speaking of which, pictured above: The unofficial island called Reddit in Second Life for Second Life users of Reddit. Yes.
Obligatory annoying comment that the Reddit building's meshes aren't displaying correctly to you.
Posted by: Adeon Writer | Tuesday, June 05, 2012 at 12:43 PM
Well, I was checking it out with Imprudence. Got a mesh-ified pic of it handy?
Posted by: Hamlet Au | Tuesday, June 05, 2012 at 01:01 PM
Sure! Jumped on to grab one, looks like they remodeled! http://img502.imageshack.us/img502/7426/snapshot024x.png
Posted by: Adeon Writer | Tuesday, June 05, 2012 at 05:48 PM