Click to the web page e.m-bed.de/d/ (see warning* below first) for a very cool (and somewhat NSFW) music video that turns social media interfaces like YouTube and Twitter into an immersive experience in which the format of those sites are themselves part of the video, while also being an ironic commentary on them. That's a fairly high falutin way to describe what's also a fun hiphop music video, but the experience, created and performed by an artist named Yung Jake, is an attempt to illustrate how fundamental the format of social media has become to our everyday awareness online. As he explains to The Creators Project:
Net Art is a scene just like rap or memes or punk. It’s something that you are either interested [in] or not. I foresee it becoming much bigger in the future because the Internet is starting to reference itself (trend in screen shots, memes, Internet themed videos, etc) and people like that. e.mbed.de/d and [my previous project] reference their medium (I think that is stated in both songs) [and] this is something that we see a lot of within the Internet. For example, people utilizing the confines of Facebook timeline’s banner image as a way to express that containment.
*Warning: The site temporarily takes over your current page, so if you'd rather not have that happen, watch the YouTube video below, which depicts the whole experience without funk-ifying your browser:
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