
Welcome to Linden Lab, Ebbe Altberg! You are the first second third fourth executive to become CEO of this revolutionary startup (that's been a startup since 2008 2006 1999). Before your chair is even warm, you're already being buried by unsolicited advice from Second Life users on Twitter, a lot of which probably seems obscure to you or besides the point, and that advice cascade is only going to increase. You'll get used to it (hopefully). Since I wrote a HarperCollins book called The Making of Second Life back in olden times (by which I mean 2008), and contracted for the company during Second Life's first three years, hopefully you won't mind if I add just a bit more to the advice pile awaiting you now.
As you can tell from your company dashboards, Second Life is not growing its userbase while its revenue base is eroding, so let's start with the good news: the existing userbase is never going away. Seriously. For instance, most of the established userbase hates the official Second Life viewer so much, they just use an alternative, rather than quit. So don't worry about them overly much -- just keep adding tweaks, fixes, and new features, communicate with them on the blog a bit more than your predecessor did, and they'll basically be fine. (Yes, they'll keep complaining like crazy, and say horrible things about you and the company, but that's just their way of saying, "Baby, I can't live without you".)
So the following three points of advice is all about growing the SL userbase:
Avoid Using Second Life as an Avatar Named "Linden" -- Instead, Start Exploring Second Life as an Everyday User
You're probably already getting pressured to create, customize, and use an updated avatar with the Linden surname, just like every CEO before you. Don't do this -- don't even use a Linden-named avatar except for rare, public occasions. Visiting Second Life with an identifiable avatar will give you a distorted impression of how the vast majority of users experience the virtual world. You are also going to get inundated with even more unsolicited advice (and complaints), these in the form of IMs and extremely long notecards which are difficult to read or export. ("I hate getting those," a former Linden Lab CEO once groaned to me.) Instead, to truly understand the challenges facing you, I recommend you experience the entire 6 hour on-ramping process that new users now face, from downloading the client to creating your first bit of content.
Two more quick points, but just as key: