Janine "Iris Ophelia" Hawkins' ongoing review of gaming and virtual world style
SL fashion blog Juicybomb is typically a one-woman show, but this week Sehra Kauffman stepped up to share a pretty enlightening post about seasonal colors that applies just as much to our offline fashion choices as it does our online ones. If you've ever wondered why Pantone exists or why constantly shifting color palettes and "Forecasts" are an important part of fashion (and fashion marketing) Sehra's got your back. She explains:
Why do we need our colors to change? Well, cycling through different variations of each color keeps our palettes fresh. If everyone has been using a very greyed out purple and all the sudden creators re-introduce a red based purple, shoppers will find the difference refreshing. This new purple is different from the purple of the past few years. It all the sudden has a freshness to it. Yes, that purple has always been in existence, but we have not seen it in a good while, so it has regained its appeal. This cross-industry rotation of colors is important in keeping colors fresh and exciting to our eyes.
But there's much more to it than that. Be sure to read her full post over on Juicybomb.
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