Apple Finally Joins VR Boom With the Other Tech Giants

Coming soon to Apple products, this augmented reality technology:

As the Wall Street Journal reports:

The acquisition comes a few months after Piper Jaffray senior research analyst Gene Munster said Apple has a small team exploring augmented reality technology. He argued that Apple could help develop AR products that appeal more to consumers than products like Google Glass.">The acquisition comes a few months after Piper Jaffray senior research analyst Gene Munster said Apple has a small team exploring augmented reality technology. He argued that Apple could help develop AR products that appeal more to consumers than products like Google Glass.

Apple's acquisition also means this: Nearly every Internet/high tech giant is now in the virtual/augmented reality industry.

And if any of them is able to make this technology appealing to the mass market, it's probably going to be Apple.

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Comments

[Steven Losco]

what would AR look like for the day to day user. While it might be great for advertising, why do I need something that will replace the apple watch? Sure it would be nice for email, but we have phones and now watches. Why do I have to keep buying things that shave milliseconds off my productivity activities. While the watch is something reasonable I can't see this going far for the average person in 2015 but who knows about 2020.

[Masami Kuramoto]

Apple's acquisition also means this: Nearly every Internet/high tech giant is now in the virtual/augmented reality industry.

I wonder why Apple still passes as a "high tech giant" these days. Their flagship product is not technology but religion.

[zz bottom]

For sure now we will see lots of lawyers happy:)