Canary Beck has a good long post on why search is so important to increasing views to your Second Life blog. (Or for that matter, any blog in any particular vertical.) As I told her in an e-mail, New World Notes gets about 30% of its 110K-190K+ monthly views through search, which is more or less a good target to shoot for. If I could add a TL;DR to her post (which you really should read in full here), I'd put it this way:
Make it easy for people Googling for interesting SL/MMO content to find your blog by making it easy for Google to figure out your blog contains SL/MMO content!
In other words: Search Engine Optimization (i.e. what marketing geeks calls SEO). I see so, so, so many SL blogs where it's not even clear the content is about Second Life, with obscure titles and "About" text. Which is fine if you want your blog only to be read by a close circle of friends and fans. But then again, there's millions more out there who would also read your blog if they knew it existed -- and if you weren't coy with Google about what you blog about.
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Thanks for sharing this Hamlet. And yes, most SL bloggers could probably spend about 30 minutes per blog, and an extra 10 minutes per post, to make their posts more SEO friendly. I'll be putting together the simplest 'how-to' checklist I can in the next couple of weeks as a follow up to this post. Cheers :)
Posted by: Canary Beck | Tuesday, May 05, 2015 at 01:03 AM
Great stuff to read here. liked it.
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