Björk is experimenting with integrating her brilliant, conceptual pop music with virtual reality, and if you're in New York, you can see it first-hand at the MOMA branch in Queens. But even if you can't, you can still get a general impression by watching this 3D interactive video version of the installation on YouTube (ideally in Chrome):
Click the navigating control at the top left corner to whirl around Björk's world. I think this makes her the most prominent pop artist working in virtual reality so far.
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