Mary Meeker, analyst with top VC firm Kleiner Perkin (early investors in Google, Amazon, and Twitter, among many other industry leaders), publishes a yearly report on Internet trends, and this year's (like every year's) is mandatory reading:
Lots of great data for understanding the massive global reach of the Internet and how it's connecting and changing our culture, and for NWN readers, it's a massive footnote to my post from last month, that virtual reality must be mobile, or die.
Just a few selected slides on that tip:
- Slide 14: Digital content is consumed 51% via mobile devices than on desktops/laptops (was only 8% in 2008, and continues trending upward like crazy)
- Slide 117: Smartphone penetration in the US grew from 18% to 64% in 6 years and continues strongly trending upy.
- Slide 53: Mobile messaging apps have become a central communication hub.
... and the vast gestalt of her report shows how overwhelmingly pervasive mobile has become for basically, well, everything.
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Even though mobile is trending, most of us still opt for bathrooms over diapers.
It's too soon to say that anything is inevitable as far as virtual reality is concerned.
Posted by: A.J. | Wednesday, August 05, 2015 at 03:21 PM
So how did reorientation towards mobile work out for Blue Mars?
Posted by: Carl Metropolitan | Wednesday, August 05, 2015 at 09:38 PM
I'd compare content to cooking. Just because more people prepare their stuff in microwave ovens, it doesn't necessarily mean that we should stop writing recepies for classic cooking. There are a lot of things that do not turn out well (enough) in a microwave oven to be enjoyed. It's the same with the mobile phone.
If VR will really be the next big thing, then people will buy good computers to enjoy it. Or streaming services will improve so much that they can offer an acceptable performance and price to consumers...
Game changers are impossible to predict by trends that show you the situation, before the game changes...
Posted by: Estelle Pienaar | Thursday, August 06, 2015 at 12:15 AM
A mobile phone is a computer, a tablet is a computer. Technology always gets smaller.
Posted by: Triangle Monarchy | Thursday, August 06, 2015 at 04:42 AM
"Technology always gets smaller"
Like TV's and Flat screen monitors?
Like flip phones to touch screens?
Like PDA's to tablets?
Posted by: A.J. | Thursday, August 06, 2015 at 05:24 AM
ask any 13yo creative who makes stuff on Minecraft, What do you prefer to use: tablet or PC?
then ask the same question of a 9yo
one will say PC. The other will say tablet
and both will know (and can tell you) why they gave dif answers. and why the other young person is not wrong, even tho they give dif answers
Posted by: irihapeti | Thursday, August 06, 2015 at 07:13 AM
Can't we have both?
Posted by: Ice Petal | Thursday, August 06, 2015 at 10:02 AM
VR demands to much focus and calm to be used Outdoors - VR is desktop or laptop - I wont be going to virtual worlds while Im on Starbucks or waiting on a traffic jam - This trends are about Facebook and Messengers that had a Boom and still will boom more - VR is at home, at least for the next 1 or 2 decades
Posted by: Carlos Loff | Monday, August 10, 2015 at 04:42 AM