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Thursday, September 24, 2015


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Hamlet wrote: " Millennials — the 20- and 30-something consumers whom marketers covet — would rather spend their hard-won cash on out-of-town vacations, meals with friends, gym memberships and, of course, their smartphones"

then Hamlet wrote: "People who spend time online don’t have to worry about what they are wearing. Suppose that some percent of a given day can be spent in pajama’s, the rest must be spent in decent clothes. For decent clothes, you need a whole and varied wardrobe. For PJ’s, you need a few comfy ones. Now increase the amount of time that can be spent in PJ’s. The demand for decent clothes falls, if ever so slightly."

is a disconnect between the first and the second

the first is true about Millenials. The second isnt. Millenials dont sit round in their pajamas all day. They are out of the house doing stuff. Like vacations, hooking up with their friends going out clubbing, concerts, dinner, parties, to the gym. Like the first guy said. Is what young people do. Sure they may play games and stuff, but they more out the house than in. Way more

and when they are in they more likely in the kitchen helping make a meal for their friends who are over and hanging out than anything else. And texting the chit out their phones and checking out their FBs and Tinders and Twits and that

Cube Republic

Smart phone takes care of a few purchasing paradigms. Music is one, no need for a walkman, no need for hi-fi, records etc.

Every generation likes going on holiday, socializing, dinner parties etc


What I've noticed about Millennials is how they socialize. They do so in groups and they marry later, at which point I suppose they'll be more likely to be together as couples. So the accumulation of stuff is deferred, and the phone does replace a lot of bulky electronics.

What a different 30 years make. I needed a van just for my record collection, stereo, TV, nerd-life gear (RPGs, board games, miniatures, etc.), and book collection when I was in my 20s.

Castronova's points from this book, which I taught in 2011, are well made but it's the in-person, not the virtual, socializing that the age-cohort craves. Gaming for the non-serious Millennial gamer is done socially and casually. Serious gamers remain a niche, if a lucrative one, in that demographic.

Yet it's early in the exodus. In 2006 I'd have never thought that half of my students would walk around ALL DAY with their noses in a phone, terminally distracted and somewhere else.

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