Auryn Beorn, owner of the Black Tulip brand, has an epic, multi-part guide and tutorial on running an SL-based business, with lots of useful advice which may seem common sense to longtime SL merchants, but then again, will come as useful news to probably many more. Such as this module on using your SL avatar as a business card, and the reasons for using an alt business account:
First of all, if you're not using your SL profile to let people know that you own a store and advertise it, start doing it right now. Your SL profile will be the first thing that people will look for if they need customer service or ask questions related to your store/products. I know that we all have said people don't read, but the truth is that only some people don't read, and probably not as many as we believe. Whether people read or not anyway, that is no reason why we shouldn't give contact information and other basics on it. In fact, our SL profile is the first thing that our customers are going to see about us: We should spend some time preparing it.
Much more here. Somewhat ironically, I had a difficult time finding a link to Black Tulip's SL Marketplace listing on Auryn's site, but maybe she's just being modest.
Hat tip: Canary Beck.
Please share this post:
Comments