Science fiction as a business plan:
At Oculus, a leading virtual reality company, a copy of the popular sci-fi novel “Ready Player One” is handed out to new hires. Magic Leap, a secretive augmented reality start-up, has hired science fiction and fantasy writers. The name of Microsoft’s HoloLens headset is a salute to the holodeck, a simulation room from “Star Trek.” “Like many other people working in the tech space, I’m not a creative person,” said Palmer Luckey, 23, a co-founder of Oculus, which was bought by Facebook for $2 billion in 2014. “It’s nice that science fiction exists because these are really creative people figuring out what the ultimate use of any technology might be. They come up with a lot of incredible ideas.”
These ideas, as the New York Times notes, are often coming directly from the authors themselves: Neal Stephenson, who invented the metaverse for Snow Crash, is now helping build the metaverse as "chief futurist" at Magic Leap. This strikes me as a huge turnaround, because for the longest time, when you asked Stephenson about the metaverse, he'd say things like, "[T]his is actually just about my least favorite interview topic of all time.”
Anyway, the most striking thing to me is that all these VR developers who are fans of VR-themed novels like Snowcrash and Ready Player One skate over the full depiction of VR in them:
There is a regular theme in science fiction that its fans in tech talk less about, though: the dystopian aspects of virtual reality. Addiction, disconnection from relationships in the real world and alienation from the environment are often side effects in narratives about virtual reality. It’s hard to make that into a selling point for the technology. “Entrepreneurs are optimistic and upbeat by nature, which is why I enjoy hanging around with them,” Mr. Stephenson said. “They’ve got an admirable ability to completely ignore the more dystopian elements you’re talking about and see the cool stuff and positive potential of where it might go.”
That's one way to put it. I'd put it another way: When technologists only obsess over the cool technology depicted in science fiction and ignore the negative consequences, they are literally missing a key reason why science fiction was created in the first place.
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“They’ve got an admirable ability to completely ignore the more dystopian elements you’re talking about and see the cool stuff and positive potential of where it might go.”
Stephenson is wrong there. The VR Techs understand EXACTLY the dystopian dangers written about in their favorite books. And what do they see warnings? NO MONEY is that they see. MONEY, MONEY, MONEY from a captive audience. Palmer Luckey even let the cat out of the bag himself with the initial Oculus interviews right after Facebook gave him big money. Its even in quoted in one of the old articles here. Something about Luckey being able to give us poor hoi polloi a fantasy life we can't afford or aren't smart enough to acquire.
Posted by: melponeme_k | Wednesday, February 17, 2016 at 02:08 PM
"This strikes me as a huge turnaround, because for the longest time, when you asked Stephenson about the metaverse, he'd say things like, "This is actually just about my least favorite interview topic of all time.”
I'd assume because
1.) He probably got asked about it all the time
2.) VR was, for the longest time, at the bottom of the hype cycle. It looked like a false future. Something that was never going to actually happen. Lots of people got jaded, especially they people who wanted it the most.
Many STILL are jaded about VR to this day and think it still won't happen. Do you think you're one of them too?
Posted by: Adeon Writer | Thursday, February 18, 2016 at 08:56 PM
I'm definitely jaded over the hype and the grandiose statements. But I do think VR will happen -- just not on the scale most people in tech predict.
Posted by: Wagner James Au | Thursday, February 18, 2016 at 09:11 PM
Shameless self promotion! :) I wrote about these lines of influence in my book, _Virtually Sacred: Myth and Meaning in World of Warcraft and Second Life_. For me, it's interesting that such literature ends of people profoundly important for broader culture, even when the literature was (at the time) limited in audience. The practice of having SF writers in house traces back a couple of decades, though, as there were companies doing this in the 90s. I hadn't heard about Stephenson and Magic Leap. Whatever happened to the videogame that he Kickstartered?
Posted by: Robert M Geraci | Friday, February 19, 2016 at 01:24 PM
I recall an interview where William Gibson said that he'd written Neuromancer as a warning against the power of future media, not as a handbook for designing it.
Glad so see some cautionary Neo-Luddism in NWN: we Neo-Luds don't reject new tech, but we sure do question the implications and tend to be late adopters. I still contend we are worse off because of smart phones, yet better off with the Internet. Yet I use both.
Posted by: Iggy | Friday, February 19, 2016 at 05:26 PM