Sansar Can't Succeed Without Event Promotion (Comment of the Week)

Kate Miranda of Music Island Online, made a very good point about content creation in Sansar:

"Without social and cultural experiences in Sansar, no one will be there long to buy furnishings or clothing. As one of the longtime live music event organizers in Second Life I'm not aware of any attempt to reach out to folks like me or events like I organize. I was passed up as a beta-tester as apparently soft content like music events wasn't 'content creation' in their minds."

This seems to be right from a social media perspective at least -- Sansar's official Twitter account has not promoted a single Sansar-based event since December 15th. (For the official Star Wars art museum.) This despite the fact that there's been many prominent Sansar events since then, such as the launch of a new cyberpunk city last weekend.

Kate argues that declining Linden Lab support for events in Second Life has also hurt that virtual world:

"After bringing people in-world weekly since 2007 I'm getting more than a little tired of having the importance of events and their organizers ignored. If you chart the decline of rich content offerings of music, visual arts, live music, and concurrent log ins on SL, I suspect you'll find a parallel and while that doesn't prove that it is causative, I believe it is one factor for declining interest. Every weekend when I don't have something organized and I'm in-world, people log in ask me if anything is happening on our series.... and log off when the answer is 'no'. Multiply that by all the music venues that have closed over the years."

It's true Linden Lab isn't very active about promoting SL events on social media, at least recently -- though maybe there's a legitimate technical concern for not doing so. If Linden Lab promoted a sim-based event on Second Life's official Facebook page with nearly 400,000 followers, and just 1% of those followers tried to join the festivities, the sim would quickly crash.

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