The latest trailer for Spielberg's Ready Player One adaptation eerily seems like a commercial for Second Life, and now a new series of Ready Player One posters remind me of various ad campaigns for SL too, contrasting the player (depicted in their street clothes) with
the avatar they use in the metaverse. (And as it happens, "Artemis" was also the avatar name for a very early SL user who was featured in Wired magazine's 2006 cover story.)
I will say "An adventure too big for the real world" is probably a better tagline than SL's "Your world, your imagination", in the sense that more consumers want an immediate idea of what they can do in another world (i.e. adventure!) rather than just getting a less tangible, more intimidating invite to just use "your imagination". So basically, a major Hollywood studio is now indirectly doing the marketing work for Sansar and High Fidelity, the follow-ups to Second Life, along with all the other new social VR worlds.
Click here to see all the posters, including the lead character's avatar, Parzival, and Aech, whose garage is now featured in Sansar.
The only TRUE thing you can say about this money is that it steals from all the great SL machinimas made between 2009-2012.
Posted by: truth | Thursday, February 22, 2018 at 04:52 PM